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by MATTHEW MOREL,
What
makes
us
MARKETING MANAGER,
Airtel-Vodafone
different?
the scheme are being rolled out on a pan- In the shops
Island basis, to reflect our joint effort and As well as implementing environmentally-
operations across both Jersey and Guernsey. friendly working practices, we also encourage
customers to be more environmentally
As part of our commitment to the aware. In Jersey and Guernsey, a handset
environment, paper supplies for promotional recycling scheme is running in conjunction
literature are sourced entirely from with Greener Solutions UK. Rather than
sustainable forests. Staff are reminded to throwing away your old mobile phone,
Making the
ensure that machines are shut down rather regardless of whether or not you are an
than being left on standby and that office Airtel-Vodafone customer, you can now bring
most of now
lights are turned off at the end of every your old handset to Airtel-Vodafone’s Queen
working day. Office awareness days are being Street store in Jersey or the High Street store
Airtel-
encouraged through the observation of in Guernsey, in return for in-store credit.
events like the ‘Walk to Work’ day earlier in Alternatively, you can choose to donate your
Vodafone
the year, a great way of securing the support credit to charity. For 2008, we chose to
of staff for our overall effort, which is crucial. donate the proceeds of the scheme in
Guernsey to the Guernsey Climate
Action Network, and in Jersey to the
Airtel-Vodafone has recognised the
Durrell Wildlife Conservation Trust.
importance of demonstrating social
responsibility in its operations across the
We have also developed a ‘self-care’
Channel Islands. At the beginning of 2008,
account system which gives
we decided to concentrate on two key
customers the opportunity to opt
areas of local and social importance; the
for ‘e-billing’ instead of paper bills.This
environment and education. Our focus has
will enable the local customer base
become a core component of our overall
to reduce its carbon footprint on an
brand campaign “Make the Most of Now”
individual basis, whilst enabling us as
which directs our company ethos.
a business to lessen unnecessary
paper waste.
ENVIRONMENT
In the office
Wildlife
In Jersey, we are proud to have registered as
As a technology provider Airtel-
an Eco-Active business and are continually
Vodafone has recognised that is
seeking to implement environmentally-friendly
perfectly placed to provide solutions
working practices. Although the Eco-Active
for a wide range of industries. Most
scheme is a Jersey initiative, the principles of
recently we committed to a
20
:
20
PAGE TWENTY
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