p60,64 headwear PASSED 11/18/08 11:06 AM Page 60
FOCUS ON: HEADWEAR
From the top
Your guide to the latest
headwear styles – from cool
caps to woolly warmers
BEECHFIELD
Nine new styles for 2009
Military style meets green appeal in Beechfield’s Graphite Grey colours accentuate the high
new 2009 products. The expanded line up sees the perceived value of this most stylish of headwear
introduction of nine new designs, plus a host of designs.
new colourways across established styles. Most Ripe with green appeal, the B834 Organic
B858
notably, the B10 Original 5 Panel Cotton Army Cap, along with the B858 Organic
Cap is now available in 23 Cotton 6 Panel Cap, marks Beechfield’s first foray thing for jungle adventure… or an afternoon’s
colours, with the addition into organic headwear. Both styles are made from pottering in the garden. The wide brimmed style,
of new on-trend 100% organic cotton and are available based on traditional Australian ‘bush’ hats, is
options: chestnut, in four earthy colours – Black, made from 100% heavy washed cotton. It benefits
emerald, pebble, storm Chestnut, Natural and Olive Green. The from a maximum UPF rating of 50+ and conforms
grey, and surf blue. B858 is especially noteworthy for its less to BS8466 (the British Standard for protection
Beechfield led the way into
B900
engineered appearance: its softer, more subtle against solar UV radiation). The hat is finished
promo military chic with its original B33 styling, (for example, it has no button on the with mesh eyelets, press stud side turn-ups, and
Camouflage Army Cap and B34 Army Cap, and is crown), gives it a more refined image, says elasticated cord size adjuster
adding four new Army Cap designs for next Beechfield. with toggle. It comes in
year. The new B34b gives kids the opportunity to Away from Army caps and organic Pebble or Olive Green.
dress like dad or, more likely, their trendy older headgear, the brand has boosted its The final new addition to
brother. Based on the B34, the kids’ version is performance caps and knitted hat Beechfield’s 2009 collection
made in the same 100% heavy washed cotton – ranges, with the launch of the B181 is the innovative B900 Morf
in Pebble, Navy, Olive Green and Pink – and sports Coolmax Performance Cap and Original. This multi-purpose
a self-fabric strap with silver effect buckle and B455 Classic Peru Hat, respectively. The
B900
item can be worn on the
grommet. B181, in Royal, Black or Red, sports mesh head, round the neck, on the wrist: as a ‘hat’,
For the grown ups, the new B38 Urban Army ventilation panels on each side of the 100% nylon headband, scarf, wristband, bandana… in fact, its
Cap sees the army cap design reinvented in Taslon crown, and is finished with a moisture- uses are limited only by your imagination. Offering
vintage herringbone, heavy washed cotton fabric, wicking 100% polyester Coolmax sweatband. excellent opportunities for branding, the Morf
(with Rip-Strip™ size adjuster). Available in The B455 combines streetwise Original is made from breathable, fast wicking,
Vintage Black, Vintage Olive and Vintage styling with the functionality of stretchy 95% micro-fibre polyester/5% elastane
Stone, this is one for your more a micro-fleece lining. It is fabric. This makes it ideal for extreme sports use as
discerning and style-conscious available in Black or Pebble well as more everyday leisure activities.
customers. (with self coloured lining) and The new Beechfield styles will be available
The B36 Melton Wool Army provides a simpler, warmer, through the industry’s leading garment distributors
Cap ties in with the latest outerwear
B38 solid-colour alternative to the from January 2009. Full details will be posted on
trends. Melton wool jackets are set to be big in popular B465 Heavy Gauge Knitted Peru Hat. the Beechfield website in due course.
the promo market in 2009, according to One for the summer, and destined to become a
Beechfield, and the B36 complements the jackets’ favourite in the travel promotion and souvenir Contact your usual Beechfield distributor or visit:
fabric and styling perfectly. Black, Chocolate and markets, the new B789 Outback Hat is just the www.beechfield.com
| 60 | December 2008 www.printwearandpromotion.co.uk
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