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CONTENTS
Printwear
EDITOR’S COMMENT
&promotion
THE TOTAL PROMOTIONAL PACKAGE
EDITOR
Rebecca Green
So long, farewell!
E-mail: rgreen@datateam.co.uk
ADVERTISEMENT MANAGER
Tony Gardner
E-mail: tgardner@datateam.co.uk
B
y the time you read this I will be gone – headed off to pastures new in search of pheasants and clay
pigeons. What on earth am I talking about? Well, I’m joining a shooting magazine where my love of
country pursuits (and dogs in particular!) will be put to good use.
So, I would just like to take this opportunity to thank all of you, readers and advertisers alike, for your
CLASSIFIED AND
P
support of the magazine during my time as editor. I have thoroughly enjoyed working with you all and will be
RODUCTION
Neale Salt
sad to say goodbye. I hope you will continue to enjoy and support the magazine and I’ve no doubt my
E-mail: nsalt@datateam.co.uk
replacement will do a fantastic job of providing you with informative and helpful content.
But before I go, I must just tell you what to expect in this issue. With the whole country talking about the
ADMINISTRATION
credit crunch (or recession, depending on which gloomy report you listen to) it seems only right to offer you
Hannah James
some advice on how to beat it, which is exactly what Promota’s article on page 35 and the article from Xpres
E-mail: hjames@datateam.co.uk
on page 36 both do. Epona’s Juliet Bacon also gives her view on how the ethical and environmentally friendly
products (which tend to be more expensive than their ‘conventional’ counterparts) are likely to fare in this
PUBLICATION MANAGER current climate.
Richard Smith And coming up next month we have a bumper issue for you, with an in-depth look at what’s new in the
E-mail: rsmith@datateam.co.uk
industry for 2009; a P&P Exhibition preview; and focus features on corporatewear and bags.
But for now, as I decamp to a place where the hills are alive with the sound of, erm, gunshot – all that
PUBLISHING DIRECTOR
remains for me to say is, so long, farewell, auf Wiedersehen, goodbye!
Andrew Castle
Oh, and Merry Christmas!
E-mail: acastle@datateam.co.uk
Rebecca Green rgreen@datateam.co.uk
20
28 62 66
ABC 5,536
For the period January to December 2007
ISSN 0967-2486
Published in Great Britain by:
Datateam Publishing Ltd
London Road
Maidstone, Kent
ME16 8LY
Tel: (01622) 687031
Fax: (01622) 757646
FOCUS FEATURES REGULARS
e-mail:
printwearandpromotion@datateam.co.uk 28 Health & hospitality wear 5 Comment
From tabards to aprons and tunics to trousers –
Printwear & Promotion is available on
we bring you the very latest in health and
Subscription priced £74.00 (UK),
7 Industry news
£85.00 (Overseas), £99.00 (Airmail)
hospitality workwear
18 News feature
Barudan nears its 50th anniversary
40 Brochure previews
The 2009 catalogues have landed! Get a sneak
20 Business monitor
preview of the new brochures from the
Paul Clapham looks at schools and suggests ways
distributors, clothing brands and equipment
of tapping into this market
providers
24 Cover story: BTC activewear
60 Headwear
26 Ethical production
Epona’s Juliet Bacon asks whether eco-friendly
All the latest styles in headwear – from beanies
products can survive the credit crunch
and caps to woolly hats and head scarves –
Colour reproduction by
helping you to provide something for every
Design and Media Solutions
cuctomer
35 Promota
How to survive the credit crunch
Tel: 01622 681366
Design and origination
bking@designandmediasolutions.co.uk
FEATURE
38 Bpma
The potential of promotional merchandise
The publishers do not necessarily agree with the views
expressed by contributors, nor do they accept any
36 Garment decoration 66 Postcards from the Edge
responsibility for any errors of translation in the subject
Xpres talks about the Versacamm – an integrated Whilst recovering from a nasty dose of Man Flu,
matter in this publication. printer and cutter that can help decorators
Paul Stephenson finds himself thinking about the
Suppliers have contributed towards the production costs of
diversify their business when times are tough
some of the editorial photographs/material in this issue.
best way to approach team building... must be
the medication
www.printwearandpromotion.co.uk December 2008 | 5 |
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