p7-16 December news PASSED 11/18/08 11:57 AM Page 16
INDUSTRY NEWS
Mascot
Technology pavilion leads
launches Mini
the way at 2009 Promotional
kidswear range
Marketing Exhibition
and new boot Organisers of the Promotional exhibition and give visitors an
Marketing Exhibition will be opportunity to speak to those
Workwear manufacturer Mascot has launching the first ever technology behind concepts such as viral
launched a range of children’s pavilion at the 2009 exhibition, set marketing campaigns, which have
workwear garments – trousers, a to take place between the 24 and proven extremely popular with the
breathable, wind and waterproof Pilot 26 March at the Royal Horticultural public. In addition, the SMS voucher,
Jacket and a Soft Shell Jacket with Halls, Westminster, London. which allows companies to target
exactly the same appearance as its The pavilion will showcase set groups and send them a voucher
adult clothing. exhibitors who offer products and via text with a discount for a local
The idea behind Mascot Mini is to services regularly used in the service, for example, is a relatively
enable youngsters to match their incentive, promotions and new concept but where it has been
Mums and Dads, whether on a trip to motivation industry to encourage used it has become very successful
the playground, or outside to help end user participation. They include in a relatively short space of time.
with the weekend chores. The road viral marketing, media replication, “Technology is at the heart of
from workwear to children’s mobile interactivity, gadgets and many new innovations and the
workwear was natural and easy children’s products have some child- mobile marketing as well as newer creation of a dedicated technology
progression, said the company. friendly details, such as a regulating concepts such as SMS vouchers and pavilion will allow visitors to
“Workwear and children’s wear must waistband on the trousers. barcodes for couponing. experience the best of what the
both be practical, have a high wear The Mascot Mini products are Simon Tilley, managing director of industry has on offer under one
resistance, be suitable for available in sizes to fit 4 – 12 Promotional Marketing Exhibition roof.”
different weather year-olds. organisers Volume Exhibitions, said: The exhibition, which is now in its
conditions and be Mascot has also launched “Each year, before the exhibition fourth year, is the only central
soft and comfortable a new Safety Boot with closes, we speak to exhibitors and London exhibition held during the
to wear,” it said. integrated ankle visitors alike for their thoughts on springtime when many new budgets
The children’s protection, in the the exhibition, which areas are released, making it an essential
workwear has the form of many interested them, what could be event for those in the business of
correct straps and improved, and what they would like building and promoting brands.
pockets for tools just to see introduced. To pre-register or for more
like Mum and Dad’s “We believe a new technology information, visit www.promotional
workwear and there pavilion will add real value to the
marketingexhibition.co.uk
are the same special
details such as ribbed cuffs
and a storm layers, which protect the ankle bone
flap on the from the side by repelling and
A TasTy treat from Hanes
Pilot Jacket. absorbing pressure and blows.
But the The Kalindi Safety Boot is one of Hanes has introduced a new range of women’s T-shirts designed to offer a
the models to feature this new ankle feminine but comfortable fit.
protection. A stabilising insert – a There are five styles in the TasTy range: a crew neck, v-neck, tank top, long
multifunction shank – in the heel also sleeve and a boat neck, all of which are classic, feminine and tasty,
helps to reduce the risk of twisting says Hanes.
injuries. The styles are longer, but not too long, and are figure-
At the same time it stabilises the hugging, but not body tight. Each of the five styles has a
boot from underneath, ideal for those soft rolled hem on the neckline and is made from 95%
who have to work on ladders for long combed cotton and 5 % elastane for a silky feel. There are
periods, says Mascot. Walking also no neck tags to spoil wearer comfort.
comfort is also greatly improved with The Hanes
a shock absorbing pad in the heel to TasTy range is
absorb concussion. available in 11
Mascot’s anatomically formed toe colours: white,
cap development is also integrated black, red, navy,
into the Kalindi. All safety shoes have sunflower yellow,
a toe cap, but Mascot’s solution was orange, sky blue,
to develop a more comfortable royal blue,
version. khaki, brown
At the same time, it provides more and light
protection in both width and length pink.
and is formed asymmetrically so it The range is
does not press on the top of the foot available from
when for example crouching. January 2009,
See more of Mascot’s range at ask your supplier
www.mascot.dk for details.
| 16 | December 2008
www.printwearandpromotion.co.uk
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