p7-16 December news PASSED 11/18/08 11:44 AM Page 12
INDUSTRY NEWS
FESPA Digital
Oldeani procures super tins to promote new
2009
Sonic game
bookings
Promotional product supplier Oldeani
has produced branded tins as an
match total
accessory for SEGA’s Sonic
for 2008
Chronicles: The Dark Brotherhood
game, which has just been released
event
on Nintendo DS.
The tins, designed to
accommodate the DS, will be used as
With more than seven months to promotional items in children’s
go until FESPA Digital Printing magazines and in retailers nationally.
Europe 2009 (12th – 14th May, Oldeani produced 5,500 full-colour
Amsterdam RAI), exhibitor process tins in just four weeks from
bookings for FESPA’s third the initial enquiry made by Hayley and found they were great at keeping experience in sourcing and when you
European Digital event already Guiheen, purchasing executive at us informed of progress. The DS tins deal with a professional buyer who
match the total for the 2008 SEGA Europe Ltd. She said: “Oldeani arrived on time and were delivered to can give a full and precise brief, quick
Digital event in Geneva, with got to work on this project very a very high quality.” turnarounds of quality products can
many exhibitors significantly quickly. I was impressed with the way Malcolm Fritschy, md of Oldeani, be easily achieved.” For more
increasing their stand space, claim they dealt with the tight deadline, said: “When you have over 20 years’ information go to www.oldeani.com
organisers.
Exhibitor demand has far
exceeded expectations, say
New generation of eco pen New logo for
organizers, with over 12,200m
2
space already booked at the RAI.
Russell
The show will include a
Europe
conference and Showcase Theatre Leading pen manufacturer Senator embossed on the cap, so recipients
programme, designed to inspire Pens has launched a new generation can check out the sustainable Russell
visitors and provide them with of eco pen – the Nature Plus. business credentials for themselves. Europe will
valuable business advice. FESPA The new Nature Plus is a genuinely “Corporate social responsibility is revise the
will also run its second Digital biodegradable ballpen, made from high on the agenda with many logos of all
Textile Conference, following the polyactide renewable resources. The organisations having environmental brands
success of the 2008 Digital Textile pen is designed to composit targets to meet. (Jerzees
Conference in Geneva. The FESPA completely and safely, without “The new Nature Plus combines Colours,
Digital Print Awards will also be leaving any plastic residues. quality, style and sustainability so Jerzees
running for the third year in a row, Each pen is available in an opaque that you can brand out from the Schoolgear,
The Casual range
recognising outstanding examples white finish and is fitted with a super crowd responsibly,” says marketing Russell
of innovation in digital wide- large capacity, non-toxic blue or manager Melissa Chevin. Collection, Russell Workwear and
format printing across a broad black ink refill for long lasting use. For more information go to: Russell Solutions) in 2009.
spectrum of real-life applications. The pen even has its own website www.uk.senator-promotion.com The key revision is the
Entries can be submitted online introduction of the Eagle R, bringing
via the dedicated FESPA Digital the branding
Print Awards web site
Spa essentials
into line with
www.fespadpa.com, or through the Russell
the link on the FESPA web site at Myrtle Beach has launched its latest new colours lime Europe
www.fespa.com. spa collection, which is available to green, red, black corporate
FESPA Events md Frazer view in Daiber GmbH's Caps and turquoise. logo which
Chesterman said: “Commercial Compendium 2008. There is also already
wide format printers really cannot The collection features the the Sauna Sheet contains this
afford to miss our digital shows if Microfibre Bathrobe (MB 281) for (MB 423), Bath feature. The
Non-iron range
they want to grow their men and women, made of fast-drying Sheet (MB 424) aim is to
businesses and stay ahead of the microfibre to keep the wearer warm and the practical create consistency and to increase
competition. In recent research after a bath or sauna. It is available Towel (MB 421). brand recognition by introducing the
undertaken by FESPA, 87% of from size S to XXL. For guests, well-recognised Russell mark across
respondents cited FESPA Digital Matching items are also available, Daiber offers the all brands.
Printing Europe 2009 as the one including the Microfibre Sauna Sheet handy Guest Towel (MB 420). These There is also a new addition to
show they would attend in 2009. (MB280), which measures 70 x 180 Turkish towels can be ordered in the the Russell Collection with the
This is solid proof that FESPA has cm, and the new Microfibre Sauna same colour versions as the Bath Ultimate Non-Iron range, featuring
established a strong reputation for Slippers (MB 285) with gummed, Towel. revolutionary fabrics and a choice of
consistently providing exhibitors non-slip soles and Velcro fastener. Finally, the ring-spun Flannel (MB fit in our men’s collection.
and visitors with real value and For a splash of colour the 70 x 425) is available in dark green, navy, And the enhanced Casual range is
that, in tough economic times, 140cm Bath Towel (MB 422) comes royal, light yellow, gold yellow, inspired by the latest European retail
attending the market-leading in orange, dark green, navy, light orange, white, light blue and light trends, offering high quality with a
shows makes good business blue, gold, yellow, white light pink, pink, as well as the new colours of more relaxed, contemporary twist,
sense.” royal and light yellow, as well as the black, red, turquoise and lime green. says the company.
| 12 | December 2008 www.printwearandpromotion.co.uk
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