Special Report
Streamlining tapeless workflows
in today’s broadcast
environment
NIGEL BOOTH, executive vice president sales & marketing, IPV, reports.
n today’s ever changing broadcast media delivery. When implementing a new
I
environment and with the explosion system broadcasters have to spend time, and
of rich media usage, the time is ripe money, training their staff and so they want
for media companies to add digital this to be as simple and as quick as possible to
asset management (DAM) systems to centralise achieve.
access and tracking of content and metadata. This was indeed a key factor for Chris
However there is still uncertainty and Anning, chief technology officer at Five (the
hesitation because DAM systems are perceived UK’s fifth national terrestrial television
to be complex, disruptive and expensive channel) when he chose IPV's Curator system
although in reality they will simplify the as part of the company’s transition to a
business process of content management and tapeless workflow environment. Anning was
bring clearly identified cost and revenue keen to ensure that Five’s users all had the
benefits to the bottom line in the medium term. addition to IPV’s business model which had necessary tools available at their desktop.
One of the significant hurdles for inherently been one of working with OEM Curator’s ability to provide a user-friendly and
broadcasters wanting to manage their media is partners to integrate its SpectreView browse intuitive desktop experience, with superb media
their ability to define their future business and technology into other manufacturer’s offerings. delivery, meant that the team could be up and
workflow requirements when there is This continues to be a successful approach and running quickly and effortlessly. Anning
uncertainty about their revenue - and indeed in fact SpectreView has become the de facto admits that finding the right DAM system takes
no clear indication on where that revenue will technology that makes most of today’s time and the Curator has enabled them to start
come from. It is therefore often very difficult advanced browse systems work. building a library of proxies using the tools
for broadcasters to invest in the significant Taking this core technology IPV has provided in the system today.
costs behind implementing a full blown provided broadcasters with the ability to get on The shift in IPV business model has meant
enterprise-wide workflow solution. the ‘first rung of the ladder’ with a system that significant changes internally too. Under the
However, they are still confronted with the works today. Curator does not require the OEM only model our teams were in the back
problems of managing content across multiple prohibitive costs needed for implementing an office supporting developers and dealing with
domains - whether located in one building or enterprise-wide solution. It therefore reduces issues at a detailed technical level. Today
widely distributed across the globe - and the barriers to entry with a system that allows selling both to OEM partners and direct to end
require systems to interface easily at various users to track content and metadata without users means that our support team also has to
points of multi-faceted infrastructures within going down the route of an enterprise wide speak to the customer directly - and their needs
modern broadcast facilities. Interfacing to system before they truly know what they need. are very different. They don’t want to know
video and audio servers, near-line storage In fact the beauty of Curator is that it is about the nuts and bolts they want to make it
systems, archive solutions, automation systems scalable and can be easily integrated into an do something. So we find that we spend more
require complex enterprise-level DAM systems. enterprise-level asset management system at a time on customer-facing activities now, which
However for the vast majority of broadcasters later stage without compromising any part of increases our exposure and leads to additional
budgets are still limited albeit that their desire the workflow. Customer adoption is strong with opportunities.
to digitise, annotate media, add metadata and broadcasters such as the National Geographic By forging closer links with both our OEM
build archives and libraries remains strong. Channel in Washington and Five in London partners and customers we have been able to
To this end IPV developed its new Curator being recent advocates of the system. explore and change our business to provide
system. A comprehensive, scalable, browse- Another key criterion for broadcasters in best in class solutions. Each continues to be
based tapeless workflow media system, running the move to a tapeless environment is its ease integral to our ongoing development and will
on PC or Apple Mac, Curator is designed to of use and implementation. DAM solutions ensure that we meet the demands of the market
allow communities of media professionals to must provide a user-friendly and intuitive as broadcasters continue to streamline their
add value to their content. This is a significant desktop experience combined with superb production workflows.
82 IBE SEPTEMBER/OCTOBER 2008
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