business today
final consumer got something that it needed - more external [sic] work the better’. He cites At the vanguard of this strategy to reach
a fully up to date archive as a cost-effective the work that his team does for 8 Out of 10 out into other places, Chyron acquired Axis
by-product of a creatively enriched process - Cats for Channel 4 as an excellent example in Graphics whose technology is available as an
and the Post Production team gained a addition to doing the post for Strictly Come online service and facilitates the sharing of
business-wide reputation of being able to Dancing which is Indy produced but broadcast graphics content over an entire TV station
deliver such things and thus win more on the BBC. group with access to virtually unlimited data
business. Austin explained the approach that In realising his strategy of building sources, such as graphics and proprietary
his team takes: "Every job is different and has relationships with clients of all backgrounds, images. Axis Graphics works as an online
different results. We need to understand the Austin says he is aiming to create a ‘boutique’ service and serves as a very clear signifier of
technology and understand the best delivery resource entity. This approach aligns totally Chyron’s change in business model from being
programme cost-effectively. [But] it’s not just with the industry-wide phenomenon of the an equipment supplier to being a hardware-
how cheap - you have to understand what to service provider - something that is being independent online service supplier.
deliver. If engineering production can taken up, seemingly, across the industry Explained Prince: "We see that the value is
introduce [the appropriate] technology early including not just broadcasters such as the coming more and more from the supply of
you can deliver an outcome that is much more BBC (Resources) but traditional technology services and workflow [solutions] to the
cost-effective." However this somewhat providers such as Chyron. [traditional broadcast] industry and also to
understates the creative knowledge and general More well- known as a provider of other markets such as digital signage,
experience that Austin’s team has gathered broadcast graphics hardware and software to newspapers, and even internal
from doing multitudes of post production the television industry, the company has made communications. We have set up a services
projects not just for major sporting events but a number of recent strategic acquisitions in group…that acts as a resource and a
for the BBC in general. CBBC is a huge client order to develop a services business that will foundation…to get graphics built. The concept
for the Post Production team for instance. operate in the aforementioned boutique of having groups of artists producing
There’s always been a huge amount of manner. Chyron chief operating officer Kevin graphics for multiple outlets is firmly
scepticism as to just how ‘independent’ the Prince explained the new strategy, putting established. We offer services to clients that
independent companies such as BBC Resources into context the broadcasting industry as a can be used to fill in production gaps in types
are given that a lot of the work that such whole, making a stark contrast with outlets of jobs like the Olympics but what we’re
firms generate is BBC-based. Austin realises such as BBC Resources who, let’s face it, have starting to do is to build up a cadre of talent
the swings and roundabouts nature of this but a pretty regular guaranteed revenue stream. that is worldwide and then build out online
also recognises the wonderful advantage "While the industry is in transition [from SD services…this can cut down on the cost of
offered by his team having intimate to HD] it looks fairly good for Chyron. [clients’] production."
knowledge of the BBC processes and However it’s a fairly well-known fact that the And this really is the point that both
infrastructures (as well as commissioning broadcast industry in general is really only Austin and Prince, from their relative different
personnel). That said, there is a remit for BBC growing at about 4%. That’s very low growth. points of reference, grasp totally. Whilst being
Resources to go out and gain work wherever it So for companies like Chyron to grow, it cost-effective resources, Austin’s boutique and
can and Austin suggests that non-BBC work is becomes a market share issue - and a very Prince’s cadre of talent support leading edge
high on the agenda for the forthcoming year competitive issue - which makes life difficult creativity and that’s the way it should work.
now that the Olympics has been safely for everyone. While enjoying the current spurt Anyone can offer cheaper services but the
delivered. He says that over the last 12 months we are also equipping ourselves and preparing viewing public won’t accept cheap looking
there has been a ‘huge’ increase in post products to reach out into other video output. And that is the challenge for
production work at Indy houses, and that ‘the marketplaces." post production services teams.
Features
• 1, 2 or 4 channel HD/SD Waveform Monitor
• Simultaneous display of up to 4 waveforms
• In-built Quad Splitter
• In-built Rasterizer
• HD/SD Audio De-embedding
• 5.1 Surround Sound Metering “Solutions in Audio & Video”
Email:
info@dk-technologies.com • Web:
www.dk-technologies.com • Tel: +45 4485 0255 • Fax: +45 4485 0250
DK-Technologies A/S, Marielundvej 37D, Herlev DK-2730, Denmark.
IBE SEPTEMBER/OCTOBER 2008 7
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