Post Production
before the presenter speaks. This is where
Following the acquisition of AXIS Graphics in
broadcast and new media are beginning to
January 2008, Chyron has fully integrated the
vast feature set of its new Online portfolio,
merge and what could have taken up to an
which includes AXISNews, FastMaps,
hour within the broadcast facility can now
FastQuotes, FastCharts and FastWX, with its
be achieved in five minutes online.
sophisticated graphics portfolio.
What does this mean for the broadcaster?
AXIS is the world's first online content
The transition to digital and HD is a global
creation system for broadcasters and new
issue with some territories more advanced
media providers. Combining existing on-air
than others. Broadcasters are in the process
and online graphics packages with up-to-the-
of re-equipping their facilities and as part of
minute and relevant content, AXIS enables that process, are putting more and more
anyone with an Internet connection the channels on-air across a number of
ability to build broadcast quality news platforms. They are not reaching more
graphics, charts, quotes, maps and weather
people because the ratio of viewers hasn’t
instantly.
changed, but the competition to capture
Requiring no hardware or software, AXIS is designed for operational and technical
those viewers has increased significantly,
simplicity and low operational cost. The individual products provide solutions for MAP,
and there is even greater pressure to reduce
Weather, News, Charts and Quotes with complementary resources, for ease of use and
costs. As a result, broadcasters are re-
immediacy of operation.
evaluating their workflows and are looking
The AXIS model is absolutely unique in that it give users what they need; ease-of-use with
to improve efficiency and reduce operational
relevant, current content, immediately. Map data is constantly updated via the web -
costs by implementing web-based solutions,
journalists and producers have access to the latest breaking news images immediately via
bypassing traditional methods by using IT
direct interface with news services. AXIS requires no updates or costly administration, just
connect online and use it!
technology.
Now, for the first time, broadcasters have
content, rather than starting from scratch with a lot of data simply wasn’t credible. access to a simplified workflow and
each time a graphic is required; maps are a With speed significantly increasing, the web centralised graphics production process. Is it
classic example. One may argue that this is more ubiquitous as technology improves necessary for 600 broadcasters to have 600
could easily be done within a television and content is more readily available. art departments to fulfil the graphics
station environment, but the difference is Traditionally, if you view an online requirements for the same story, on every six
that on the Internet, we are seeing a merging newspaper there is typically a picture of an o’clock news bulletin? No. Broadcasters need
of templates with content, allowing a new event with detailed text describing the local branding and access to a web-based
workflow that not only rivals, but improves picture. The key difference between a picture order management system and the ability to
the traditional broadcast graphics workflow. and a graphic here is that with a picture, you tap into a central resource where images are
When talking about web technology, 2.0 have to read the text to understand what the created in a virtual environment. This
is often mentioned, but in reality most of us story is about. In the television environment, process opens up the artistic community to
view 1.0. What this means is that most web onscreen graphics can tell the story before operators 24/7 worldwide, whilst reducing
material is text-based so we read everything the presenter has spoken. For example, a those all important operational costs. As
that we see, which has worked well until story announcing Gordon Brown’s meeting long as pre-designed sophisticated graphics
now. Because of the slow speed of the with Barack Obama might have a title, a templates are available, anyone in the world
Internet, there has previously been very little subtitle and possibly some bullet points; the can fulfil those templates and new media
emphasis on images, uploading an image viewer immediately understands the content simply becomes media.
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64 IBE SEPTEMBER/OCTOBER 2008
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