Post Production
The CG just
now designing within the Lyric PRO 7
environment for major networks. The
graphics departments of networks are using
Lyric PRO 7 alongside their Photoshop, After
Affects and 3D programs.
The designer has sophisticated 3D
got sexy
graphics at his fingertips including tools
such as primitive geometry, camera, lights,
animations, splines and texture coordinates -
all inside the Lyric PRO 7 software. Because
it includes support for FBX, all of these
elements can be bundled into an FBX file
format so the graphic designer can build in
an application of his preference or area of
ALDO CAMPISI, product manager for Lyric PRO 7 at Chyron, expertise such as 3D Studio Max and then
reports.
export from that preference to another
application, such as Maya. The FBX file
n the past, the role of the character format can be directly exported into Lyric
I
generator (CG) has been viewed as PRO 7.
a necessary but somewhat basic This evolution of the previously humble
tool, providing networks with the CG now creates a bridge between the
facility to rebrand and add graphics for any technology that the creative community feels
number of channels, often in the news and most comfortable with and a real-time
sports environments. Although a hard- application.
wearing and stable workhorse, the To highlight this capability and provide
application struggled to create the same buzz further support for the post production
as its creative cousin, the NLE system. Until community, Chyron has set up a Creative
recently, most people thought of the CG as a Services Division to support the new AXIS
facilitator for branding, titles and lower reliability. Intelligent Transitions deliver product line and exploit creative talent and
thirds, but in today’s modern workflow, the interactive graphics with direct connections design within the Lyric PRO 7 environment.
CG has developed beyond recognition to a to databases and data feeds, thereby AXIS empowers the masses to fulfil graphics
system more reflective of a 3D design enabling intuitive and immediate up-to-the- templates from any terminal, anywhere.
compositor. second graphics display. Forming a common With an Internet connection from a PC or
Traditionally, when a post house works graphics bond among Chyron products, all laptop, any graphic designer can remotely
on a redesign for a client, they start with graphics, effects, objects and timelines can tap into a template that has been built and
proofs and then deliver the content of the be created using Lyric PRO 7 offline and then fulfil, modify and send them out to an
new design in raw form. Then an operator distributed among Chyron playout devices output device or Chyron HyperX graphics
reassembles those design elements, whether through CAMIO graphics asset management. system.
they are moving backgrounds, clips or font As a result, the far more sophisticated CG The evolution of graphics on the Internet
selection, etc. and builds a real-time graphic. now becomes a part of the workflow. The has delivered a new workflow that strips
This was an interesting model; when the software integrates with third parties, so that back the traditional methods attached to
expectations and requirements from a CG those archives and files can seamlessly come graphics production by removing the
were limited. It worked well for a long time. into a real-time Lyric PRO 7 environment. complexity of broadcast equipment. Now,
Now, because the creative demand has This integration has also been developed using a PC or a Mac, a freelance operator
become more elaborate and integrated with with Adobe and some of the plug-ins for can browse graphics online for web
3D outputs such as 3D models or simulations After Affects. For the designer in the post publishing, shifting the image story telling
and instant replays, the threshold and house, this integrated tool-set is now part of capabilities from traditional broadcast to
requirement is far greater, so it becomes his arsenal. new media in a fraction of the time. This
easier to add those requirements within CG What this means is the post house cannot new process will reduce costs for
software such as Lyric PRO 7. Powered by only design a look, they can design it in an broadcasters by centralising graphics online,
Chyron’s interFuse technology, Lyric PRO 7 optimised fashion for real-time playback, allowing a 24/7 library for operators
enables connectivity and expandability. which is a unique requirement for television. worldwide.
Featuring new technologies, Lyric PRO 7 It also allows them to deliver a final product Now, television or newspapers, and in
includes an FBX importer for express rather than simply design elements. What fact any mass communication environment, age 64.
integration and interoperability with Chyron has discovered by working with can tell a story through an image using an
Autodesk 3D Studio Max and Maya. In partners such as REZN8, a leader in the integrated toolset. The introduction of
addition, Adobe’s XMP metadata enables design and development of Graphical User sophisticated templates means that an
integration for workflow and seamless ‘smart Interfaces (GUI), company branding and operator can take a carefully pre-designed
assets’ tagging - improving on-air graphics real-time viewer experiences, is that they are template and marry that template with
Continued on P
62 IBE SEPTEMBER/OCTOBER 2008
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