Special Report
Latens powered CA was its flexibility - with the key issue in
Lyse IPTV this case being the ability to protect the
system. company’s digital subscribers from a unified
IP head-end. It was also important to
Multimedia Polska that the downloadable
CAS they chose was not only DVB compliant,
but also that it had been designed to work
with both traditional broadcast and IPTV
environments. Today, Multimedia Polska has
over half a million analogue CATV
subscribers, which the company is migrating
to an exciting suite of digital Pay-TV
services. In parallel, Multimedia Polska offers
similar services to its growing IPTV
subscriber base through its ADSL / ADSL 2+
deployment. Multimedia Polska also provides
DOCSIS compliant cable modems for
broadband Internet access to CATV users
using Cisco CMTS technology.
For Multimedia Polska we worked closely
with our eco-system STB partners, Tilgin and
ADB, to create a common architecture that
would minimise the optical bandwidth costs
experience with intuitive EPG and user services. The flexibility provided by our across the operator’s core network.
interface for ease of navigation, selection and solutions means that Lyse can employ Furthermore, the architecture we provided
viewing of services. whichever business models best suit its goals does not require the use of any edge
• Fully scalable & feature rich IPTV and customer preferences. scrambling devices on the CATV network,
service: enabling live TV, H.264, SD/HD, DVR Latens has designed ECO to be flexible so providing additional cost savings for
and multi-box home with VOD and interactive that it is suitable for all sizes of IP operations. Multimedia Polska.
web portal applications. This goes beyond the pure technical aspects In today’s IPTV environment there are
Lyse Energi AS is a Norwegian utility of an operator’s functionality and extends concerns over gaining and keeping audiences,
company that provides gas and electricity to into the arena of business models. For strong competition from existing Pay-TV
over 150,000 customers in the South Western example we believe that for the local operators and increasing pressure on ROI’s, so
region of Norway. Lyse Tele, a subsidiary of operator, IPTV provides a real chance to do it’s vitally important that operators choose
Lyse Energi, was formed to provide a triple- what they do best - provide their community middleware and conditional access systems
play package of telephone, TV and Internet with entertainment and information services that maximise content packaging and
services. Following de-regulation, Lyse saw that really answer their needs. It is all about business model flexibility, while providing
the founding of a telecommunications helping the operators to provide the services the highest possible levels of security. Visitors
division as both a defensive measure - that differentiate their offering. IPTV enables to the Latens IBC stand (1. F30) will see how
reducing churn by offering customers an all operators to provide triple-play services to we enable operators to launch profitable IPTV
enhanced service, as well as an offensive retain customers and increase ARPU. But it’s services, whatever the size and complexity of
measure - gaining new revenue streams from more than that: the IP in IPTV ensures that their IPTV operation.
a triple-play offering. Broadband services are even the smallest Telco can
a natural extension of Lyse’s traditional very easily integrate local web-
product offerings, delivering new products feeds, local newsfeeds, and
through wired communication infrastructure local webcams which can all be
that can be laid alongside Lyse’s traditional accessed through a user-
power services. friendly IPTV EPG.
We designed Lyse’s content security system Another trend affecting the
to be cost-effective from day one and to allow IPTV market is the growing
Lyse to move from the present centralised move towards cable operators
architecture to a distributed network, launching hybrid cable/IPTV
whenever the business case made such a networks. Multimedia Polska,
transition viable. We chose to create a flexible our first cable customer, chose
architecture, as it allows Lyse to have software CA to provide security
complete control of marketing models and for its digital customers and to
packaging of Pay-TV content. The flexibility enable it to transition its
of software CA also allowed Lyse to easily analogue cable network to a
move to a franchise business model, through hybrid digital cable and IPTV
which Lyse enables other companies infrastructure. Again, the
throughout Scandinavia to launch IPTV reason for choosing software
guide2iptv iptv 30 september 2008
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