Business Briefings
entertainment executives have subsequently HE-AAC and Dolby Digital Plus, will be complementary approaches and both can con-
adopted an ‘any content, any where, any time compared and new Dolby encoding and tribute to the expansion of the eco-system and
and on any device’ approach. Achieving this decoding solutions based on HE-AAC will be the market. Drawing on its experience support-
vision - ensuring content is at the right place introduced. ing mobile TV deployments around the world,
at the right time in the right format … and at Nagravision will discuss the most promising
the right cost - is critical to making these new 15.00: Disrupting the Economics of IPTV business models.
business models viable. By Jim Wilkinson, senior vice president of
sales, Edgeware AB. 10:30: The hybrid free/pay TV mobile broad-
11:30 - 13:00: Enabling the individual TV The growth of IPTV requires a new generation cast business model.
experience - are you a televisionary? of delivery platforms in order to supply By Chem Assayag, head of business develop-
By Tandberg Television/Ericsson. bandwidth hungry services such as VOD and ment, EMEA, Qualcomm MediaFLO Technolo-
Today’s TV consumers expect to watch Time Shift TV. A technology shift is taking gies.
whatever they want, on the most convenient place as service providers realise the benefits of With mobile TV poised for exponential growth
device, whenever they want it. The future of replacing generic computer based technology in the coming years, broadcasters have an excit-
TV is the individual TV experience whether it with dedicated network appliances. ing new avenue for growth and differentiation
is in homes through IPTV or on the move with in the mobile arena. Chem Assayag will provide
mobile TV, either on-demand, pushed or 15:30: Panel discussion: Delivering benefits an overview of the mobile broadcast ecosystem
interactive via the three screens. across the IPTV value chain through and highlight the opportunity for broadcasters
Ericsson took the telecommunications standardisation. to partner with wireless and multi-channel
experience from the town square telephone box Panelists: Monika Gadhammar, vice chair, operators as a means of augmenting revenues
and placed it in individuals’ pockets. Together, Open IPTV Forum Marketing Group; Steve and extending brands to a vast mobile audience.
Ericsson and Tandberg Television are now Christian, VP marketing, Verimatrix; Peter Tapping into consumers’ demand for more var-
doing the same with the television experience. Galyas, CTO, Tilgin; and Olivier Martel, ied, more interactive multimedia content,
In this session, Eric Cooney, CEO of Tandberg Orange France Telecom. Assayag will detail existing business models
Television, together with colleagues from This panel and Q&A session will provide the and explore how a hybrid free/pay TV business
Ericsson and Tandberg Television, will discuss audience with the opportunity to explore how model that leverages the latest mobile broadcast
trends they have identified through working companies from across the supply chain are technologies will drive consumer adoption and
with the world's leading broadcasters, contributing to and benefiting from the Open sustainable revenue, providing long term bene-
operators and programmers to deliver new IPTV Forum's effort to develop a standardised fits for the entire mobile media value chain.
viewer experiences and advertising end-to-end IPTV solution.
opportunities. Independent experts from Heavy 11:30 -13:00: Consumer innovation in a
Reading and Dr. Jeffrey Cole, director of the
Sunday 14 September:
multi-screen world.
Centre for the Digital Future at the USC Moderator: Steve Canepa, vice president,
Annenberg School for Communication will also
Mobile TV
global media & entertainment industry group,
share their own insights. IBM.
Mobile TV business models
Viewing audiences are increasingly fragmented,
13:15 – 14:15: Sony event in room A. and issues that will impact dividing their time among multiple media
Practicalities of IPTV
them.
choices, channels and platforms. With the
growing availability of on demand, self-pro-
deployments.
Chair: Ian Volans, independent consultant. gramming and search features, along with
Broadcast mobile TV services are rolling-out increased competition from converging industry
Chair: Ian Volans, independent consultant. commercially in the US, several European players in telecommunications, the Internet and
This session starts with a look some of the countries and Asia Pacific. This session will information providers, the broadcast industry is
practical considerations for companies draw on insights from across the globe to facing unparalleled complexity that is altering
embarking on an IPTV deployment and inform the on-going debate on which business traditional business models.
concludes with a panel of experts from across models are most likely to succeed. During this time of dramatic change with both
the value-chain answering questions from the consumers and suppliers, the television industry
audience. 9:30: DSO and the great spectrum debate. needs to address the coexistence of various
By Mark Watkins, director, Mobile Media types of viewers with disparate channel require-
14:30: Audio for IPTV: are you missing part Solutions, National Grid Wireless. ments and involvement with their media and
of the picture? This session explores the various uses for the content. Providers of television content creation,
By Jason Power, director of Broadcast spectrum that will begin to become available packaging, programming and distribution must
Systems, Dolby Laboratories Inc. later this year as part of the UK's digital act quickly to develop and implement strategies
IPTV operators may be clear about their choice switchover programme. that will not only serve this fragmented audi-
of next generation video codec - but what about ence but will achieve significant cost savings
the choice of audio? This presentation 10:00: Maximising mass market adoption of from the traditional supply chain in order to
introduces the key considerations for selecting mobile TV. fund new delivery channels, whether it be
an audio format for IPTV, and highlights the By Nicolas Chevalier, head of product mobile devices, the Internet or on demand TV
importance of digital surround sound features in marketing, mobile TV, Nagravision - Kudelski and IPTV.
order to match the experiences of DVD and Group. Steve Canepa will discuss these issues with a
digital TV. The capabilities of two key formats, 3G streaming and broadcast mobile TV are panel of industry executives.
september 2008
iptv 5 guide2iptv
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