Business Briefings
IBC Business Briefings
Room A, 1st Floor, next to the IBC Big Screen Experience
Friday 12 September: Digital Signage • Saturday 13 September: IPTV
Sunday 14 September: Mobile TV
Friday 12 September:
Deploying digital signage. Saturday 13 September:
Digital Signage
Chair: Miya Knights, editor, Retail
IPTV
Technology.
Standards and IPTV.
An introduction to digital
This session takes an in-depth look at the
deployment of IP-networked flat screens to Chair: Ian Volans, independent consultant.
signage.
distribute information, advertising, multimedia History shows that widespread adoption of
and TV content in public spaces such as retail common standards can be the catalyst for the
Chair: Miya Knights, editor, Retail environments, transport hubs and stadia. explosive growth of many services - with more
Technology. than 3 billion users, the GSM mobile phone is
Digital signage - the use of IP-networked 14:00: A Sign of the times? a classic example. This session will look at
flat screens to distribute information, By John Anderson, Panasonic AVC Systems IPTV standardisation while highlighting how
advertising, multimedia and TV content in Europe. individual companies can still innovate and
retail environments, transport hubs and Digital Signage goes into Year 2 at IBC. add value in a standards-based eco-system.
stadia - creates new opportunities for Why is it here? What is digital signage?
equipment suppliers, content creators and What can we learn from the existing digital 9:30: How does standardisation improve
ISPs. Drawing extensively on first hand signage networks? John Anderson & your IPTV business?
experience in the field, this session Panasonic have been involved in a By Monika Gadhammar, vice chair, Open
provides a comprehensive overview of this number of signage projects over the IPTV Forum Marketing Group.
rapidly expanding field. past seven years and this session will If IPTV is to achieve its full potential as an
address many aspects of digital signage. easy-to-use plug & play service for consumers
11:30: Digital Signage opportunities and Digital signage is not a single market and the value-chain alike, several obstacles
pitfalls. so we will explore how it has changed, need to overcome. The Open IPTV Forum
By Jimmy Schaeffler, chairman & CSO, The how it is evolving, what screens and solutions believes that a standardised end-to-end
Carmel Group. to use where. We will also look at whether specification will significantly improve the
Jimmy Schaeffler, the author of the recently digital signage can create new revenue IPTV business case and provide a platform for
published ‘Digital signage - software, streams for programme makers and future converged services across fixed and
networks, advertising, and displays: A broadcasters. mobile networks.
primer for understanding the business’,
provides an overview of the 14:30: Digital retailers - creating new 10:00: Providing enhanced applications for
opportunities and pitfalls of digital customer experiences. TV network operators and broadcasters.
signage. By Eric Sierveld, director, media, D-Cinema, By Ian Valentine, president and founder,
RTV & business development, Sony Miniweb Interactive
12:00: Digital signage that works for all Professional Solutions Europe. Ian Valentine, the interactive evangelist and
stakeholders. As retailers and venues seek new ways to founder of Miniweb, provides a road map for
By Dunnhumby. differentiate their brands and businesses in a TV network operators looking to elevate their
A relevance marketing consultancy, crowded market place, Sony delivers high offerings by launching enhanced interactive
Dunnhumby will present a case study definition digital signage and display TV services. Open standards-based interactive
describing its involvement in the solutions to engage, influence and excite platforms enable broadcaster driven audience
implementation of digital signage within a audiences. In this presentation Sony interactivity at a fraction of the cost of
major international retailer. explains how applying customer understanding broadcast ‘red button’ solutions.
coupled with class leading products and
12:30: Digital signage - the global technology, new solutions can be deployed to 10:30: Digital media distribution to replace
challenge. create experiences that bring real value satellite?
By Dynamax. to your business and excitement to your By Tony Lapolito, vice president of
Dynamax will share its experience of audience. marketing, Signiant.
working alongside a leading outdoor TiVo and the Internet have changed our media
advertising company to add a new 15:00: There will be an additional viewing habits and how we want to be
multimedia dimension to outdoor presentation at this time. Please refer to entertained - consumers are demanding choice
media. information at the venue. and convenience, and media and
guide2iptv iptv 4 september 2008
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