contents
01
Cover: Qualcomm MediaFLO Technologies are unlocking the potential of Mobile TV.
In Focus 5
Business Today: Power to the (right) people.
6
By Joe O’Halloran.
Content Distribution: What prospects for European sat-radio?
8
By Chris Forrester.
Content Creation: VFX: Some kind of black magic?
10
By Ian White.
Audio: Winning post.
12
By Kevin Hilton.
Viewpoint: My View: Bigger, wider, deeper.
14
By Bob Pank.
CONTENT FOR MOBILE TV
Making mobile TV unmissable. 16
by Chem Assayag, Qualcomm MediaFLO Technologies.
Mobile TV: Ready for its close-up. 18
by Anders Norstrom, MobiTV.
Bringing mobile TV to mass market adoption. 20
by Nicolas Chevalier, Nagravision.
Considering the case for mobile television. 24
by Dr Glodina Connan-Lostanlen, Harris Broadcast Communications.
THE OFFICIAL GUIDE TO IPTV @ IBC 2008 27-58
78
POST PRODUCTION
Making Hannah Montana a 3D box office hit. 59
by Roger Thornton, Quantel.
The CG just got sexy. 62
by Aldo Campisi, Chyron.
Editing in the connected world. 66
by Stephan Kexel, Thomson.
Integrated HD workflow fuels sports TV expansion.
68
A look at how Versus is working with Avid to produce top-quality sports coverage.
Minding the gap.
72
by Ofir Benovici, Orad.
Cultivating Sx appeal.
74
by Phillip Adams, Phabrix.
RF solution to ultimate test of endurance. 78
by John Mulcahy, Link Research.
Streamlining tapeless workflows. 82
by Nigel Booth, IPV.
Entertainment. Delivered.
The demand is growing for quality entertainment content. Cisco has
the production, contribution, and distribution solutions to help you:
Produce – Build New Channels. Grow Your Brand and Your Revenue.
Contribute – Increase Flexibility, While Reducing Time-to-Market
and OpEx.
Distribute – More Solutions, Formats, Opportunities.
Entertain – New Services, Customers, Revenue.
Cisco’s intelligent video network solutions – ready today,
prepared for tomorrow.
Visit us at Hall 1, Stand D.71.
©2008 Cisco Systems Inc. All Rights Reserved.
IBE SEPTEMBER/OCTOBER 2008 3
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