Content for Mobile TV
Sponsored by Qualcomm MediaFLO Technologies
distribution methods for efficient use of services on an operator’s network. The looking to profitably deploy video services. In-
valuable network resources without channel technology provides intelligent stream stream ad insertion allows operators or content
line-up limitations. management with local caching and off-peak, providers to deliver personalised
• Flexible deployment models to create a trickle-down capability. Optimised Delivery advertisements to individual users or groups.
distributed network that reduces backhaul, Server technology can be licensed and hosted Interactivity features provide the additional
improves video quality and scales with by third parties in Europe and across the globe capability for users to act on advertisements at
business needs. to interoperate within their current network the time of delivery. These features benefit
• Monetise service with technology that ecosystems. consumers by providing more relevant product
powers personalisation and targeted In addition, significant benefits are realised information. Advertisers gain an opportunity
advertising insertion capabilities. when Optimised Delivery Server clusters are to more effectively reach consumers with
MobiTV’s Optimised Delivery Server (ODS) strategically positioned at network nodes by targeted messages. Finally, operators and
is an advanced streaming server that utilises fanning out streams as close to the radio content providers benefit from new revenue
bandwidth smoothing, rate shaping, and network as possible. Rather than sending one sources.
bandwidth adaptation to ensure the best RTSP stream per media player across the As the mobile content server market
possible video quality as users experience Internet, unique content streams can be continues to grow, carriers and networks
varying mobile and broadband network transmitted instead to an operators datacentre operators will refine their approach to selecting
conditions. Channel change and session where ODS will then generate the unique RTSP the best technology and partners in the market.
startup time has been reduced to less than 1 streams to each media player. This results in MobiTV's Optimised Delivery Server represents
second when used with MobiTV’s Enhanced optimised network resources and decreased the industry's longest tenure of best practices
Client Technology. backhaul. ODS is also built with full in media delivery systems and sets a new
MobiTV’s Optimised Delivery Server redundancy and carrier-grade reliability, standard for reliability, scale, innovation and
supports a flexible nodal architecture that capacity, and scalability. monetisation. From all indications this year,
allows a blend of multicast and unicast ODS technology also helps operators, the mobile television market is finally ready
delivery to help decrease the load of video content providers and application developers for its close-up.
IBE SEPTEMBER/OCTOBER 2008 19
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