The world is rapidly changing, including how we look at our
resources and how we get our information. Printed materials are
still strong and effective ways to spread the word about your products, but
we continue to look the other way on the real expenses involved in that
process. Print materials are becoming increasingly expensive to create and
distribute. They add more to already overwhelmed landfills. And they are
frequently toxic to produce.
The Internet has made huge advances in how we market now in a virtual
environment. Websites are basically a necessity. But this too has it’s
downside. Websites can be difficult to design, maintain and manage. For
small businesses, the time involved waiting on extremely busy web gurus
in order to update information puts them behind in what they would like
to be telling their customers.
AT CATSTone PreSS we offer solutions to these dilemmas.
Enter digital publications. With our technology, we use the same design
process and end product as your print designer would use for a paper
product, so the results can happen much faster. But in addition, we bring
in the rich media content and interactivity of a website. So you win, with
the best of both worlds. Easy to frequently publish an updated product,
distribution costs of pennies per customer, and virtually no printing costs.
And the possibities are endless for how you present your materials.
Video, sound clips (such as an interview or music), rotating photographs,
animated logos, shopping forms, and live links to any web page you desire,
whether it’s more material to support an article or the page for a product
you’d like to sell. We have live email links as well, for immediate contact.
A live Table of Contents can direct readers through a magazine easily, as
can a live listing of advertisers. There are tabs that can extend beyond the
page edges and virtually anything on the page can be made a link.