an event to give businesses in Yorkshire
and humber practical support in entering
new international markets is being held
on tuesdaY, 30 september 2008 and will
feature entrepreneur and star of
‘The ApprenTice’ - sir alan sugar
global benefits.
Going Global is being hosted of international marketing
by Yorkshire Forward and UK partners, on how to overcome
Trade & Invesment (UKTI) both cultural and marketing
and is open to both new and boundaries when targeting
seasoned exporters, providing different cultures in the
FREE access to leading industry international marketplace
experts who will help delegates drawing on her extensive
to identify which markets are experience working between
right for their products, and European and American
more importantly, how to access markets, with some of the
them to limit risk. world’s leading brand names.
The one day event will be Dr James Bellini, a leading
held at the Great Yorkshire futurologist, will discuss the
Showground in Harrogate and future of the global marketplace
will see Sir Alan, a Government and emerging markets with
Advisor on Enterprise, share expected trends in social,
his formidable experience of economic and technological
operating in an international trends up to 2025.
business environment with Theresa Lindsay assistant
successful brands such as director of marketing and
Amstrad and Amsair. business development for
Going Global organiser’s Yorkshire Forward comments:
Yorkshire Forward are urging “With changing base rates
businesses to register for the and escalating costs of raw
event and explore international materials it makes good
business opportunities as a way business sense to protect your
of protecting their business by business by diversifying across
diversifying across established established and emerging
and emerging international international markets. We know
markets, especially in the that companies successfully
light of growing concerns over operating internationally are
fluctuations in base rates and more competitive, and likely
the costs of raw materials. to experience higher levels
Was expansion beyond the UK
HSBC, DLA Piper, PWC, KPMG, of productivity than those
worth it? nick heaton, mD of
HM Revenue & Customs, British restricting their operations to
enviroVent certainly thinks so
International Freight Association, domestic markets and we want
Case stUDy:
and the British Chambers of to ensure our businesses are
enViroVent
Commerce are among a host fully aware of the opportunities
of leading organisations who and the support available, to
will be on hand throughout the help them diversify into new
the Chinese Way.
harrogate firm enviroVent was recently named as best new
day, providing expert advice markets and weather economic
exporter at the yorkshire forward and UK trade and investment
to help businesses maximise downturns more effectively.
(UKti) trade awards, in recognition of their exporting success.
international opportunities and “The Going Global conference
the firm took the decision in 2006 to expand its operation
limit risk. is one of the most efficient ways
beyond the UK, where it already provides ventilation solutions
A number of other industry to get in front of international
to more than 400 housing associations.
experts such as Jonathan Sands, trade experts to discuss your
it worked with UKti to identify new markets and accessed
chairman of Guiseley based ideas and make
funds through the targeted export support scheme (tess).
Elmwood, will also run a series exporting work for
of masterclasses during the you – all under
as a result, the company has increased its export sales from
day to help businesses access one roof, in
£40,000 to £120,000 in just two years and has grown its staff from
new markets; set up overseas one day.”
60 to 115.
operations – from rep offices to
sales director andy makin says: “We firmly believe that having
joint ventures; manage agents
an overseas side to the business both spreads our risk, promotes
and distributors and take
our brand and increases our international knowledge. this in turn
their brand into new overseas
sharpens up our UK operation as well.
markets.
the other award winners were: bradford food giant mumtaz;
Delegates will also have
sheffield-based flexseal; and lubrizol, barnsley. the opportunity to hear from
Allyson Stewart-Allen, director
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