Bringing corporate
iinnovation to the environment
Nokia and Nokia Siemens Networks take on the challenge of lowering their carbon footprint.
T
he Climate Savers program is a col- with the aim of improving shareholder and ers, Nokia Siemens Networks has committed
laboration between WWF, the global stakeholder value. to improve the energy efficiency of its base
conservation organization, and some “There are serious business reasons for station products so that the equivalent total
of the world’s leading companies, including having a low-carbon strategy, and com- annual carbon dioxide footprint will de-
Nokia, Nokia Siemens Networks, IBM, Novo panies must act now to sustain their busi- crease by 28 percent by 2012, compared to
Nordisk, Nike and Johnson & Johnson. The nesses even in the near future,” says Mr. 2007 best product performance. In specific
partnerships, established with companies Oliver Rapf, Head of WWF’s Climate Business terms, improving energy efficiency to a level
coming from diverse global business sectors, Engagement Unit. of 300W for typical WCDMA BTS sites and
generate innovative solutions and strategies A Climate Savers agreement involves 650W for typical GSM BTS sites.
to battle climate change. WWF supports the negotiations between WWF, the company Nokia is targeting a series of energy sav-
companies in setting appropriate environ- concerned and independent technical ex- ings, including halving the average no-load
mental targets and observes compliance perts. The agreement must be demonstrably power consumption of its mobile phone
with them. more ambitious than previously planned or chargers from 2006 levels. Both companies
The companies under Climate Savers be- communicated, placing the company at the are committed to decrease energy consump-
lieve that it is possible to combine environ- forefront of emission reductions in its busi- tion of their buildings by 6 percent by 2012
mental responsibility and business advan- ness sector. Outside experts monitor and and to increase the use of renewable energy
tage. The actions needed to reduce carbon verify compliance with the agreement. to cover 50 percent of the overall electricity
dioxide emissions are entirely compatible In its agreement with WWF’s Climate Sav- needs by the end of 2010. ■
The WWF Climate Savers program
currently comprises 16 major interna-
tional companies who are committed
to reducing their total emissions by
at least 14 million tons of carbon
dioxide per year by 2010. For more
s
information go to:
http://www.panda.org/climatesavers
Photo: Getty Image
3/2008 Expanding Horizons 19
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