president’smessage
WILLIS TURNER, CAE, CSE
willis.turner@smei.org
Seven Ways to Create A Digital Roadmap for SMEI
Willis Turner, CAE, CSE
As we seek to create new ways for our members to interact,
social media tools and other digital products can augment
the critical in-person events we hold for our members. Each
of us has a stake in our association having a strong fabric of
interactivity. We can each play a role in creating a vibrant future
for SMEI by embracing some of these tools. Here are seven all about giving the users the freedom and control to interact
ways we can help our association create its digital member and create experiences. Some of those experiences can be
roadmap: viewed as disruptive by our association, but being transparent
and genuine in our response will help position our association
1. Learn Social Networking by immersing ourselves. Upload as human rather than robotic.
a video to YouTube, open a gmail account and start a group
with Google, use Facebook to connect with other members and 5. Ensure that information that we offer members is accessible
start a Wiki. via mobile devices. Information being accessed by mobile
devices will only increase. If our association does not factor
2. Keep our eyes open to digital member developments in this in, we might as well go back to using the typewriter.
other associations. Learn what other associations are doing to
embrace the digital member. 6. Put Generation Y employees on our staff and board and
when we do, be prepared for an exciting ride. These folks
3. Conduct research among our members regarding their Web don’t have a lot of patience for modes of operation that are
2.0 involvement. We can survey our members to fi nd out what outside of the Web 2.0 culture.
their social networking desires are and how they would like to
interact with each other in the future. 7. Invest in resources that build out on our long term social
media strategy. Help members embrace programs like
4. Learn about and to live with ‘disruptive behavior’. Try not LinkedIn where SMEI has an exclusive group for members
to get defensive about disruptive behavior. Web 2.0 culture is including a discussion area.
10 marketingtimes
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