96
Cost pressures make
efficiency essential
By Dr Gerhard Reusmann
Managing director
Dörken MKS-Systeme GmbH & Co. KG, Herdecke
Micro-layer corrosion protection systems for seen to be
use in the automobile industry are not only challenging for
required to be high performing, technological primacy in
environmentally compatible and globally a number of areas. A global
available. In a difficult market environment brand is emerging in the low price
with increasing pressure of costs for all segment, in the form of Hyundai. A number of
market participants, efficiency and economy established car manufacturers are also placing
are decisive factors. their number two brands in the low price
The automobile industry is currently in a segment and experts await the next global
state of upheaval and is undergoing a process low price brand from China.
of realignment. Where the established European The global production and global purchasing
systems this process of realignment in the
and US volume manufacturers of the OEMs also requires a common global
automobile industry brings with it
are implementing cost quality standard for all built-in components.
consequences – for example with regard to
reduction And this is not the end of the
quality assurance. To be capable of guaranteeing
programmes and developments: environmental
the quality standard of its products around the
are often only standards are also to be standardised
world it is also necessary for them to be
capable of in the medium term. An initial
represented globally. However, this means
defending example of this is the European
more than merely having the products on site
market share end of life vehicle directive.
at the right time and with the desired level of
with the aid of Although only valid within the EU,
quality. For example, the high standard of
drastic dis- it has an influence on motor
quality is not only derived from the product
counts, on the vehicle manufacturing world-
itself, but also to a significant extent by the
other side of wide. After all, cars are not
coating process. Careful selection of coating
the world new produced solely for the domestic
companies in the scope of a user licensing
automobile market, but in order to be sold
system can ensure here that an optimal
brands and globally. In addition, Japan, Korea,
standard of quality is provided wherever cars
market leaders are China and a number of US states
and their components are manufactured in the
being established. have similar directives. It is apparent
world. In this, the coating processes worldwide
Toyota will shortly in this that the automobile industry
will be optimised continuously on site by
assume the position of is also undergoing consolidation
employees in the form of product and process
global number 1. The with regard to environmen-
audits.
company can tal protection matters
Quality assurance also means anticipating
already be and the markets
the future requirements of the market via
have already
active innovation. The growing requirements
reached a stage
of zinc flake systems and the increasingly strict
where they are
environmental conditions set the standards in
impossible to
this. The increasing standardisation of parts –
distinguish from
e.g. screws fitted in a car – require coating
one another.
firms to possess all round qualities: in addition
to high corrosion protection, a specific friction
Global
co-efficient, high chemical resistance,
alignment on
temperature stability at 200˚C and trouble free
quality and
installation with a variety of surfaces are also
environmental
required.
protection
For suppliers The Chrome(VI) question was yesterday
such as the manu- Environmental protection requirements are
facturers of coating also developing continuously. With regard to
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