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Ferroforma affirms international credentials
Ferroforma-Bricoforma 2009 Autonomous Community and its “hinterland”.
campaign are first-time Outside Spain, direct agents of the Bilbao
exhibitors. Highest volumes Exhibition Centre and SPRI (Sociedad para la
of registration to date have Promoción y Reconversión Industrial), and
been for hand tools, associated marketing networks will be joined
industrial supplies, by specific marketing channels at the
locksmithery, hardware and Kölnmesse in Germany and in Austria, Canada,
home products sectors. the USA, the UK, Hong Kong, Japan, Poland,
Ferroforma’s campaign to the Czech Republic, Russia, Singapore and
attract visitors is up and Switzerland. During Ferroforma-Bricoforma
running, with the organisers 2009 BEC will also host the 3rd National Wood
once again focusing on Congress, aimed at bringing a strategic group
co-operation agreements for of trade customers for the exhibitors at the
associations, purchasing main event.
groups and DIY centres. Firms Seeking to reinforce its commitment to
and their associates will be intellectual and industrial property rights, the
offered preferential Bilbao Exhibition Centre is preparing action to
Bilbao Exhibition Centre, organiser and host
arrangements for their visits, including special combat unfair competition at trade fairs. The
of Ferroforma and Bricoforma, tells us that
services (meeting facilities, VIP cards, latest moves include the forging of close links
provisional data indicates around half the
automatic accreditation, coach travel for trade with competent authorities, signing of
firms participating in the fairs next March
visitors). The campaign will also be taken to memoranda with associations of manufacturers,
are international.
international groups following what BEC the addition of a specific clause to the
Germany, Italy, Portugal, the UK, China and
describes as “the excellent results obtained in participation contract concerned with legal
Taiwan currently top the rankings in terms of
2007, when the event was visited by protection of brand names under which
the number of firms represented. BEC says the
representatives of top ranking purchasing participants undertake to act in good faith, and
attractiveness of the 2009 event for foreign
groups including Home Depot, the Interna- the provision of an advisory service during
firms is enhanced by the introduction of the
tional Hardware Association, Brico Depot, Leroy trade fairs.
Exhibitor+ card scheme, developed jointly by
Merlín, OBI, EDE, Kingfisher and EDRA.” Ferroforma-Bricoforma takes places March
BEC and Kölnmesse to provide benefits to
The network of domestic agents and offices 25-28 2009 at the Bilbao Exhibition Centre,
participants at events in both exhibition
abroad has also been extended. Within Spain, outside Bilbao city, Northern Spain. Advance
centres.
more delegates have been drafted in to registrations for visitors will be available at
19% of companies so far signed up for
campaign in Castilla-León, the Basque
www.ferroforma.eu
London ‘Multi-Trade’ Show gets industry support
Trade associations and wholesale groups have renewed their Simon Bicknell, sales director of Toolbank, whose support was
support for the London multi-trade show that now consists of important to the successful launch of Totally Tools four years ago,
Totally Tools, Totally DIY and the recently launched Totally Secure. commented: “Totally Tools continues to be an important part of our
Changes proposed for the 2009 shows by organiser Brintex have won marketing programme and we welcome the initiatives being made by
the approval of long-term show supporters, the British Home Brintex to add energy and impetus to the show.”
Enhancement Trade Association (BHETA), Decco, the Federation of British “More than ever, retail buyers have to be proactive in their search to
Hand Tool Manufacturers, the Garden Industry Manufacturers’ find new products to sell on to their customers,” said show director
Association (GIMA), Home Hardware Southwest, MICA Hardware and James Murray. “Our multi-trade show will be a great sourcing platform
Toolbank who have all confirmed they will be exhibiting next January. for buyers – and should help to stimulate interest and retail sales, which
The British Hardware Federation (BHF) has also confirmed it will be back the whole market needs.”
in 2009. To mark the show’s 15th year, a “high-level industry conference”,
Brintex says that this year, many members and customers of the addressing the key issues of DIY and home retailing, will take place on
various organisations will be offered assistance with travel and Monday morning. Details of the conference theme and speakers are to
refreshment costs, to help promote a visit to the show in January. be announced shortly.
A revamped floor plan that “puts new products literally centre stage”, Totally Tools, Totally DIY and Totally Secure will take place 18-20
provision of free personalised invitation tickets for exhibitors to use, and January 2009 at Earls Court in London.
a fresh approach to staging a ‘multi-trade’ show, with the introduction of
Totally Secure, has met with approval says Brintex.
Paul Woolley, commercial director of the BHF Group, said, “With over
2,000 hardware members we see the show as a great opportunity to
meet up with existing members and recruit for new ones.”
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