of the process. The Fixogreen formulation is Value added services
based on urethane acrylate. It is a styrene The ongoing ATE
free 10:1 ratio system that can be used in strategy is to be a global
both hollow and solid blocks - it is polyvalent, provider of solutions, not
with an extremely wide range of applications. just a product supplier.
Simplybag is a new generation of The company considers
packaging for two-component chemical fixing its customer as a
systems. It is a foil without any rigid cartridge partner. Once ATE has
around it. The volume of waste at the end of found a good partner in
the extrustion is really small, and the price of a specific area, the idea
this packaging is really attractive. is to give it all the tools
Freeflex is a hybrid system dedicated to and all the opportunities
very high bonding power applications. The to achieve great results.
system is available in standard, high tack and
crystal versions. It is free from risk (no This means that ATE
isocyanate, no symbol, no risk warning) and will bring to its partner:
is a flexible bonding system.
• Training sessions to
Focus on green chemistry ensure the sales teams is
ATE wants to be an environmental friendly very comfortable with all the
company. The development and launch of solutions and their applications.
can be brought under the partner brand. ATE
Fixogreen and Freeflex are perfect example • Marketing support such has posters,
has the know-how to create labels, boxes,
posters to meet the design requirement of the
of this strategy, which is driving ATE’s kakemono, flyers, and other merchandising
customer.
research and development at the moment. tools to create permanent promotion
The way ATE works is always the same:
In the future ATE wants to create clean around the products.
listening to the needs of its partner and
solutions, which respect both the • Technical support including technical data
developing together the final package that
environment and the user of the product. The sheets, software, material and safety data
will be sold. In this way all of the ‘branded
aim is that the worker can operate comfortably sheet, as well as approval such as ETA or
tools’ of ATE can be used, in shops, on
on the jobsite, with safe products that do not Socotec. jobsites, or during fairs.
smell at all, and that present absolutely no Valérie Valantin-Fayard, the CEO of ATE
risk to his or her health. ATE is able to provide specific offers for
likes to summarize all of this in one
One of ATE’s on-going development
professional distribution and also for the DIY sentence: “We have the reactivity of a small
programs is to find a way to formulate an
sector – analysing carefully the best way to company, and the mind of big international
innovative product, starting from a bio-
speak to the final customer, in order to prepare group.” She develops her meaning by
polymer.
the best offer. For ATE this is a core and continuing, “We have the possibility to take
powerful service - to imagine for the partner decisions very quickly and to implement a
the most suitable range compared to its place specific program for a new partner as soon as
in the market. we are convinced it is the good contact. Then
For partners that demonstrate we will give him all that he needs, and
FIXING
commitment and performance ATE is sometimes even what he did not imagine.
prepared to consider exclusivity in a We are not only a supplier. We really want
certain area, providing all the support to help our partner to make the right choices.
to for a new partner We have 24 years of experience in our fields
to establish and we have an international knowledge of
itself rapidly in the the market. This is all that is necessary to
market, or to ensure create a successful story with our partners”.
longstanding partners
remain at the targeted
level of sales.
A strong brand
The running strategy of
ATE is to promote its own
brand outside of France,
everywhere in the world.
In some particular cases,
when it is shown as necessary,
the partner has still the
opportunity to deal with ATE on a
private label basis. In this case the
partner will receive the same level
of services, and the same support, that Valérie Valantin-Fayard CEO of ATE
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