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NEWS & VIEWS
UCD Professor appointed to
Board of Citibank Europe
MARY Lambkin, Professor of Marketing Irish and international clients.
at the UCD School of Business, recently Professor Lambkin also sits on the
joined the Board of Citibank Europe as a boards of Barclays Insurance Dublin and
non-executive director. This company is a the Affordable Homes Partnership. She is
wholly-owned subsidiary of Citigroup, chairwoman of Copy Clearance Ireland,
which is the largest banking group in the which pre-vets advertising appearing in
world. Citibank Europe is based in the the Irish media and is a Fellow and council
IFSC, Dublin and is one of the four main member of the Marketing Institute. Her
operating vehicles for European originated research interests centre on strategic mar-
business. It provides a full range of corpo- keting issues with a particular focus on
rate and investment banking services to branding.
Work Matters
Gavin O’Reilly speaks at MDP business breakfast
conference
Padraig McManus,
CEO, ESB; Dairine
Kennedy, marketing
enjoys record
advisor, MDP; and,
Gavin O'Reilly, chief
attendance
operating officer,
Independent News
and Media
WORK Matters, the 26th International
Labour Process Conference (ILPC), took
place in the UCD Quinn School of Busi-
ness in March. The event, which was held
in Ireland for the first time, attracted 220 GAVIN O’Reilly, president of the World Addressing the issue of the future of
academics and researchers from 21 coun- Association of Newspapers and chief oper- newspapers, O’Reilly said they continue to
tries, a 40% increase on prior attendances. ating officer of Independent News and prosper, with nine out of 10 people read-
The conference focused on the quality Media, was the special guest speaker at ing a daily newspaper and global sales up
and changing nature of work environ- the UCD Michael Smurfit Graduate 2.57pc last year.
ments and the relationship between work Business School, Marketing Development He also spoke about the “enduring
and society. The keynote speeches were Programme Business Breakfast, attended power of print in the evolving digital mat-
given by Prof Michael Burawoy of by more than 200 business people in the rix”. Successful online strategies, according
University of California at Berkely, who Four Seasons Hotel, Ballsbridge on 10 to O’Reilly, are those that are an “additive
spoke about the ‘public turn’ in labour July. The business breakfast is run by stu- and not a replacement to our core newspa-
process sociology, and David Coats of the dents as part of their MSc in Marketing pers”. Future success in audience develop-
UK’s Work Foundation, who reflected on Practice and is sponsored by ESB ment, he added, depends on a combination
the quality of today’s jobs. Customer Supply. of print, online and broadcast.
The conference began with a PhD pre-
conference social gathering followed by a
workshop on the politics of fieldwork.
New York placement opportunity
Maeve Houlihan, lecturer in UCD
Quinn School, and Professor Sharon
for MBA participants
Bolton of Strathclyde University, who
jointly organised the conference, are com- UP to four participants from the UCD Michael Smurfit Graduate Business School
pleting an edited collection book that MBA class of 2008/09 will have the opportunity to take part in a new exchange
draws on some of the papers presented. programme with New York University’s Stern School of Business MBA programme,
Work Matters: Critical Perspectives on which is currently ranked number 13 in the world by the Financial Times.
Contemporary Work is due to be pub- The participants will be able to extend their MBA programme by spending four
lished in April by Palgrave Macmillan. months as part of Stern’s MBA cohort between September and December 2009.
10 UCD BUSINESS CONNECTIONS
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