Upon the onset of menopause, women A Fruitful Market
are more susceptible to developing For women, life is a real journey — and
coronary heart disease. A supplement at times, not an easy one. At every
containing ALA could therefore help stage — from puberty to menopause
women maintain low cholesterol levels — they are faced with different health
and prevent heart attack. concerns that each require a unique
therapeutic approach. In an effort to
Growing Old, Gracefully move in a more natural direction with
Perhaps the most distressing symptom their treatment, many women are
of menopause is its apparent potential now turning to essential fatty acids
to accelerate ageing. The reduction of — healthy fats — to aid in the preven-
these effects is of great importance to tion and alleviation of their symp-
most women, a fact that is reflected in toms. Increasingly strong evidence
the thriving market for women’s skin and documentation of the benefits of
care products. For decades, women omega-3 and 6 fats such as DHA, GLA
around the world have spent endless and ALA for women’s health is adding
amounts of money on expensive skin to this trend and, in turn, is creating
creams. Now, many are realizing that a fruitful market for gender-targeted
beautiful skin can be achieved from supplements. Manufacturers that can
within, and are turning to skin health provide combination products with
supplements to help them fight the respected ingredients that offer proven
signs of ageing. In response to this health potential will easily benefit from
demand, Bioriginal launched a supple- the needs and demands of this huge
ment earlier this year that combines consumer group.
the skin health benefits of GLA from
borage oil and lignans. BioAsteri with References
lignans offers complementary proper- 1. Z. Harel, et al., “Supplementation with
ties to help women protect and opti- Omega-3 Polyunsaturated Fatty Acids in
mize the skin’s natural barrier function. the Management of Dysmenorrhea in
In doing so, the skin is able to retain Adolescents,” American Journal of
moisture and elasticity, which helps to Obstetrics and Gynaecology 174,
keep the skin supple and prevent the 1335–1338 (1996).
appearance of wrinkles. 2. L. Vanderhaeghe and K. Karste, Healthy
Fats for Life: Preventing and Treating
As consumers turn increasingly to natu- Common Health Problems with Essential
ral, complementary therapies, combi- Fatty Acids (John Wiley & Sons Inc.,
nation supplements such as BioAsteri Hoboken, New Jersey, USA, 2004), p 72.
with lignans are growing in popularity.
Women’s health is a huge area of inter-
est and, as evidence of their potential
benefits in this sector grows, essential
fats are playing a key role. Aside from
its skin health offering, Bioriginal offers
a range of other combination supple-
For more information
ments that are uniquely formulated for Kristen Trautman
women. BioFlaxElite with cranberries Product Category Co-ordinator
offers the multiple health benefits of Bioriginal Europe/Asia
omega-3 from milled flax seed and Bosland 40
cranberries for heart and urinary tract NL-3258 AC Den Bommel
health, whereas BioAsteri and EPA with the Netherlands.
lignans addresses some of the most Tel. +31 187 618 020
common health concerns for women, info@bioriginal.nl
including skin, breast and bone health, www.bioriginal.nl
amongst others.
22 nutraceutical business & technology may digital 2007 www.nutraceuticalmag.com
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