cosmeceuticals
1,400
Europe
1,200 US 1,155
1,173
1,000
820
768
742
620
420
389
229
220
0
Datamonitor, 2006 2000 2005 2010
Figure 1: Value of oral beauty supplements from 2000–2010
(millions of dollars).
foods still come from smaller niche companies, but bigger
and more mainstream companies are now getting involved.
Carla Ogeia identified beverages as the leading beauty foods
category, accounting for 45% of the total. Confectionery fol-
lows beverages at just over 15%. Looking ahead, she predict-
ed that breakfast beauty drinks or snacks would be potential
winners and pointed out that consumers look for taste and
pleasure as well as benefits, so there may be opportunities
Table I: Number of new beauty food product launches (January for indulgent products such as chocolate beauty bars (beauty
2004 to September 2006). Source: Mintel GNPD. through pleasure). Innovative delivery formats such as gum
also look promising for the future. Chewing gums with added
value already exist, such as products with tooth whitening
Region Number of Launches
properties, or with plant extracts for a relaxing effect or to
Asia Pacific 234 help quit smoking. Cosmeceuticals are the next step!
Europe 149
Skin benefits and anti-ageing still reign supreme for the
North America 123
positioning of cosmeceutical products and, stated Grünwald,
Latin America 24
consumers are prepared to pay a premium for these items.
Middle East and Africa 9
Women over 50 are willing to pay most, followed by men
aged between 25 and 34. Of the many skin-caring ingredi-
ents used in cosmeceuticals, plant extracts, coenzyme Q10
Beauty Foods and omega-3 fatty acids were among those reviewed in some
Increased awareness of the links between what we eat, our detail at the conference.
health and physical appearance has made consumers more
open to the concept of beauty foods, and the launch of Dr Sybille Buchwald-Werner, from Cognis Nutrition & Health,
products from this platform offers attractive prospects for chaired the event and also looked at the potential for plant ex-
growth in the functional food sector as a whole. Carla Ogeia, tracts in several cosmeceutical concepts. For products aimed
GNPD Consultant for Mintel Custom Solutions explained at anti-ageing, she selected ginseng, green tea, lemon balm
that to help European consumers embrace the beauty foods and rooibos. The same extracts, with the addition of passion-
concept, products are expected to be marketed on a general flower, were also recommended for stress reduction — on the
wellness platform. For example, the term “Healthy skin is basis that stress can affect skin condition. For sun protection
beautiful skin” indicates that good nutrition brings skin health and skin tanning, she identified green tea and rooibos.
— which, in turn, leads to beauty.
There were more than 500 new beauty food product launches Dr Buchwald-Werner highlighted the need for plant extracts
worldwide between January 2004 and September 2006 (Ta- to have food status, which, she pointed out, depends on the
ble I). The Asia Pacific region was the most active area, with traditional food use of the plant, the presentation of the con-
234 launches, and Europe was slightly ahead of the US, with sumer product, its physiological or pharmacological function
149 (compared with 123). The majority of European beauty and the manufacturing process used. She stressed that
www.nutraceuticalmag.com may digital 2007 nutraceutical business & technology 17
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