cosmeceuticals
Cracking the
Cosmeceutical Code
With the explosive growth in body consciousness, and powerful de-
velopments targeting both looking good and feeling good, the market
is starting to see the emergence of body care products that cross the
line between nutrients that are ingested and those that are topically
applied. So says Leatherhead Food International, who presented a
one-day conference — “Beauty from the Inside Out” — in London
(UK) in November last year, to explore the new beauty foods trend.
Cosmeceuticals, functional cosmetics, And within the term ‘cosmeceu-ticals,’ Marie Béjot-Harang (Laboratoire Oeno-
dermaceuticals, performance cosmet- he identified two sectors: biol), the pioneering French doctor and
ics, skinceuticals and phytocosmetics nutricosmetics (food supplements) nutritionist, has been at the forefront
… this is a market with huge potential and beauty foods (functional foods). of developments in nutricosmetics
that has been bedevilled by definitions. and her products are among the most
Dr Jörg Grünwald from analyze and re- Nutricosmetics have been around for popular brands in the category. She
alize takes the view that cosmeceuticals many years and the products have ex- proposed five key points for success.
are products that perienced varying degrees of success Products, she explained, should ad-
• include ingredients designed to in the market. However, the business dress nutritional inadequacies; aim for
enhance appearance and have a intelligence company Datamonitor physiological effects; use scientifically
positive physiological activity at the expects the nutricosmetics sector proven claims; publish relevant data;
cellular level (or oral beauty supplements as they and follow European regulations.
• produce changes that last beyond describe them) to grow by ten per cent
product removal per year in Europe and the US until
• satisfy both beauty and 2010 (Figure 1).
health needs.
16 nutraceutical business & technology may digital 2007 www.nutraceuticalmag.com
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