vitanews
New Brand Names for helps to maintain blood pressure wild green oat extract has been shown
Frutarom’s Extracts levels, acts as a strong antioxidant and to influence brain activity and to sup-
promotes healthy cholesterol levels. port learning and stress management
This year’s Vitafoods saw Frutarom’s Benolea is the first patented olive leaf abilities. The results of two preclinical
olive leaf extract, Benolea, and its wild extract on the market with scientific trials were presented for the first time
green oat extract, Neuravena, being proof of its blood pressure lowering ac- at this year’s Vitafoods. Considering the
offered for the first time as branded tivity. A pilot clinical trial on adult twins pressures of today’s meritocracy and the
products. This new strategy is closely with borderline hypertension done in growing demands for everyone to man-
associated with a broader positioning Germany substantiated the benefi- age the various stresses of everyday life,
of the extracts, including a new logo, a cial effects of Benolea for a healthy ingredients such as Neuravena provide
new appearance and the possibility for cardiovascular system. Systolic blood manufacturers with the opportunity to
manufacturers to co-brand. Further- pressure was significantly and dose- benefit from the growing brain health
more, as branded ingredients, Benolea dependently lowered during a study market. For further information, visit
and Neuravena will enjoy the support period of 8 weeks. www.frutarom.com.
of marketing campaigns and pharma- Frutarom offers manufacturers of
cological investigations conducted by food supplements and functional food
Frutarom. Used mainly in nutraceutical products a patented and science-based
and food supplement products until health ingredient. Containing phytonutri-
now, Benolea (EFLA 943) is moving ents considered to influence the activity
into a broader range of cardiovascular of cerebral enzymes relating to mental
health applications. The EFLA-extract health and cognitive function, Neuravena
Syral to Acquire Tate & 4 months. With this acquisition, Syral tion and a wider product portfolio to
Lyle Assets will process 3 million tons of grain (both its European customers. Syral will be
wheat and corn) into 115,000 m
3
of etha- able to fulfil the developing needs of
Syral, a subsidiary of the Tereos Group, nol and 1.5 million tons of starches and its European food customers for new
has announced that it has signed an starch sweeteners (glucoses, dextrose, sweetening formulations by offering a
agreement with Tate & Lyle to acquire maltodextrins and polyols), delivered to large range of natural sweeteners. Ter-
certain assets of Tate & Lyle Food & the food, pharmaceutical, chemical and eos, our mother company, will also be
Industrial Ingredients, Europe (TALFIIE). paper/board industries. Consolidated able to grasp further development op-
The proposed sale has been presented turnover will exceed €900 million. portunities in non-food applications, as
to Syral Works Council as well as to the the starch molecule is key for develop-
European Works Council of TALFIIE, Pierre-Christophe Duprat, Managing Di- ment of the green chemistry.” For more
which will be duly consulted during an rector, Syral, said: “Already successfully information, visit www.syral.fr.
ongoing procedure. It is also conditional committed to the production of glu-
upon regulatory approvals from the coses and other starch derivatives for
anti-trust Authorities of the European 10 years, Syral has seized this unique
Commission. These approvals and com- opportunity of expanding its position
pletion are expected within the coming to offer a wider geographical implanta-
Kemin Embraces Weight Loss cholecystotinin (CCK), a natural peptide healthy weight loss. When taken as
and known satiety factor that signals the directed, Slendesta has resulted in
During Vitafoods 2007, Kemin Health body when it’s time to stop eating. Slen- statistically significant weight loss with
Europe launched its new revolutionary desta helps dieters to feel satisfied sooner reductions in waist and hip measure-
weight loss ingredient, Slendesta. The and longer, thereby managing hunger and ments. To know more, visit www.kemin.
product is a potato extract, 100% natural, controlling snacking. com/nutraceuticals.
effective and a patented satiety ingredi-
ent for the weight loss market. Containing Eleven clinical studies have collectively
Proteinase Inhibitor II (PI2), a protein demonstrated PI2’s benefits, including
naturally found in white potatoes, Slen- that it is a safe and effective natural
desta enhances the body’s own release of ingredient that promotes satiety and
10 nutraceutical business & technology may digital 2007 www.nutraceuticalmag.com
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