He turned professional in 2002, opened Unworth and Roversi, Kiegel identifies
a studio, started shooting LA celebrities his own style as ‘cinematic’.
and followed up with commissions for “I create concepts and scenarios,
magazine and CD covers. feelings and moods” he enthuses. “And
“The problem was that the fashion frequently I’ll take a voyeuristic
market was quite small in LA so I knew I approach.
had to move” he says. “I worked in Paris When I was shooting the heiress Paris
for a while and then two years ago I Hilton recently, the best pictures came
relocated to London – truly the when I walked away and led her to
birthplace for new trends and fashions. believe I wasn’t shooting at all.
Now I am working with some of my I want to catch a moment, I want to feel
favourite magazines like 10, Tank, Big it and I want you to feel it as well.”
and Dansk”.
Photo icon Rankin’s ‘flawless’ studio
Kiegel’s preferred capture medium is lighting has also had a significant effect
still film (10x 8 Polaroid or Leica M7) – on the Kiegel shooting style.
he’s convinced that the digital revolution “I aim to create ‘one of a kind’ images
has led to a decline in photographic and when I’m looking for mood or
standards. emotion I prefer to use continuous
He notes: “The dependency on post lighting. Bowens has a superb range of
production is rising exponentially and studio lights, which I use most of the
it’s becoming a crutch for many.” time. They come in different sizes and
are much more compact that
Influenced by Bourdin, Newton, Penn, competitor units that I’ve tried.”
Lindberg, and more latterly, Testino, Von
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