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service and an open door gives a ALDP strap line, “A programme of
literal representation of this. Also, action, prevention and support”
an open door is an indication of was the strap line for many years.
our underlying philosophy of In the new logo the original strap
openness and acceptance. The line has been retained as it is as
purchase of the Georgian building relevant today as it has always
at 48 Middle Abbey St was a been. However, the strap line has
significant turning point for the been reduced to “action -
ALDP which secured the future of prevention - support” which gives a
the project. As such, the image of shorter and punchier feel to the
the Georgian door was considered ALDP strap line while giving a
a good symbol for the organisa- sense of ALDPs work. Graham
tions survival, resilience and Thew the graphic designer respon-
commitment to moving forward. sible for the design comments, “the
whole thing looks positive and
The typeface used is ‘Garamond’ modern. I really like this one -
which has a classic, rounded look simple, positive and strong.”
to it and will not date as easily as
some other fonts. The lower case
for the name ‘ana liffey drug
project’ is softer, while the upper
case of the strap line is stronger.
Modern organisational strap lines
are either lengthier one line
sentences or shorter three to five
word versions that encapsulate the
organisations’ mission. The original
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