CLusTER PROfiLE
Persistence
OPPORTUNITIEs fOR sUCCEss
and
Passion
in the arts are many and varied, but
you’ve got to supply the passion to
make it happen.
T
he blessing and the challenge of any of the communications
fields is that students can do almost anything they want,”
says Matt Berndt, director of career services for the
University of Texas at Austin’s College of Communication. “But
they have to play the lead role in determining what that might be.”
In Arts, A/V Technology & Communications, success will be
limited only by students’ talents and drive. “Dogged persistence
is the key when dealing
with the arts,” says
Lynne Cagle, project
THere are
coordinator of trade and
more THan 1,200
industrial education at
the University of North
free radIo and
Texas in Denton and
TelevIsIon sTaTIons
president of the Visual
In Texas.
Arts Society of Texas.
A variety of Careers
The careers in this cluster are varied, including audio recording,
television and film technology, printing and publishing, the
visual arts, the performing arts, journalism, broadcasting, and
telecommunications. Each of these categories, in turn, offers a
number of specialties.
As might be expected, salaries vary widely in Arts, A/V
Technology & Communications, but the jobs that require more
10
Fast-Growing Careers
knowledge and training generally pay more.
In the A/V field, for example, the Texas Workforce Commission
reports that motion picture projectionists can become qualified
occupation
% Growth New Jobs Created
(2002–2012) (2002–2012)
for the job with as little as one
public relations specialist 33.7% 3,150
month’s training, but salaries
desktop publisher 30.2% 650
are low, with even experienced
projectionists earning little more
audio-visual collections specialist 26.7% 200
than $16,000 annually. Sound
library Technician 26.5% 1,350
engineering technicians, by contrast,
audio and video equipment Technician 22.6% 1,050
require advanced training and, in
musician and singer 21.6% 2,250
some cases, professional licenses.
editor 18.8% 1,500 Salaries average $36,800 in Texas.
sound engineering Technician 18.8% 150
College pays off. Public relations
librarian 17.9% 1,900
specialists with four-year degrees
choreographer 17.7% 300
can start out making more than
$28,000 annually. With experience,
This is a projection of 10 fast-growing careers in Arts, A/V Technology & Communications in Texas PR salaries approach $60,000 a
from the year 2002 to 2012 and the number of new jobs created in each occupation. Note that while the
percentage of growth in jobs may be high, the actual number of jobs created may be low. Source: Texas
year, and PR managers can earn up
Workforce Commission.
to $99,000.
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