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A supplement of B2B Marketing
May 08
the essential resource for business-to-business marketers www.b2bm.biz
Roundtable
B2B practitioners discuss
strategies for success
Research
Why measurement and
integration are hard to reconcile
Case study
Endeca builds on success
with Eloqua
Q&A
Steve Woods, CTO of Eloqua,
on how technology is bringing
sales and marketing together
Does your marketing
measure up?
Sponsored by
Tackling the twin challenges of
measurement and integrated marketing
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