LAZYTOWN MOVEMENT BOOMS IN AUSTRALIA
LazyTown is a firm favourite with the ing with the right type of products. The other key for us is
Australian public, where it was recently to work with the best partners… and here we have been
launched simultaneously on both Nick and really fortunate! Stay tuned, there is
Nick Jr. channels; a very successful strategy a lot more to come.”
by Nickelodeon, pulling in a massive 21.6% Over the past year, the
audience share. show has been nomi-
The message for kids to ‘get up and nated for a slew of awards
GO!’ and ‘you CAN do it!’ has been and won several, including a German
taken up by kids, parents and caregivers EMIL award, the International Children’s
alike: the Australian audience has whole- BAFTA, the Icelandic EDDA Award and two
heartedly embraced Sportacus, Stephanie, EMMY nominations, most recently for 2007.
Robbie and the whole LazyTown gang. LazyTown is now on air in 103 countries, and airs
LazyTown has great partners in Aus- on some of the world’s top broadcast platforms, in-
tralia, with Gaffney, Roadshoww andand cluding Nick Jr. US & Nick Jr. UK, CBBC, RTE, SuperRTL,
Mattel, and continues to build a great NRK and Discovery Latin America, YTV.
team Down Under, where terres-
trial broadcast commitment is im-
minent.
Ratings over the holiday period Down Under reve-
This top-drawer team has cre-
al Sportacus & co are a huge
ated a ‘perfect storm’ for the
favourite with Australian
licensing roll out, The licens-
audiences!
ing programme in Australia
LazyTown made its debut
and New
on Nick Jr Australia on Monday
Zealand will be
18
th
December at 8.30am with en-
launching late 2007
core presentations at 4pm and 4.30am.
or early 2008.
A one off road block was created in the 7pm
Magnus Scheving is
time slot where LazyTown premiered across both
currently in Austral-
Nick Jr and Nickelodeon on the Monday night.
ia for the second time
Share performance peaked at 4pm where LazyTown
in four months: it is key
came in first with a massive 21.6% - 62% higher than the
to LazyTown’s strategy to
13.3% average for the time slot in the last year.
support the territory very strongly.
The 7pm roadblock across both channels succeeded on capi-
Regional Director for Australia, Dean
talising the potential audience with all viewing measures (au-
Koocher said, “We are very pleased that
dience and share) higher than the time slot in the last year for
LazyTown has resonated with the children
each respective channel.
and parents here. I am not really surprised
On Nickelodeon LazyTown delivered a strong 12.1% (218%
considering the active lifestyle most Austral-
higher than 3.8% for time slot in the year) coming in 2
nd
ians seem to lead. We are underway in our
among K5-12 marginally behind The Simpsons on FOX8.
plans to build a long-term brand Down
From the solid start viewing for LazyTown continued to im-
Under via licensing and promotions. We
prove as share performance increased from the 12.4% in the
are focusing on building and maintaining
first day to 14.9% in the first week and a half among pre-
the integrity of this lifestyle brand by work-
schoolers on Nick Jr.
TLA 6
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126