9
arketing
-one best-
inding
The New Rules of M
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, as well as many newspapers,
COTS
eekly
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eerman Scott, a few years ago, you would have
blishers WPu
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’s what I am excited to share with you in this e-book.
AD
-mouse.
, and
ebinars.
’s helped me:
-mouse from more than 500 bloggers who wrote about the book
-mouse led directly to members of the mainstream media f
, appeared on MSNBC, and had my ideas written about in magazines
, Entrepreneureek
The New Rules of PR: How to create a press release strategy for reaching
eb marketing book in the world. As of this writing, the book is being
, has been downloaded more than 250,000 times since it was released in
siness WuB
all Street Journal
irst e-book,
. Because of word-of
’s the power of viral marketing, and that
If you had Googled my full name, David M
gotten zero hits. Now there are nearly 100,000 references, all talking about me and my
ideas—and all the result of word-of
My f
buyers directly
early 2006, and it has led directly to hundreds of thousands of dollars in speaking
engagements in the past couple of years.
I spent almost no money promoting my latest hardcover book,
& PR
on their blogs, it sold nearly 30,000 copies in six months, making it the number
selling PR and W
translated into twelve languages.
The power of word-of
me without me pitching them. In the past six months, I’ve had a front page quote in
The W
such as
radio shows, podcasts, and W
I hope the following don’t sound too self-promotional,
but I am absolutely blown away by how well viral marketing works, and I just want to share
a few comments about how it




Imagine how much I would have had to pay to get an equivalent number of people to pay
attention via advertising and other old-rules approaches! Millions of dollars, perhaps.
That
:: How word-of-mouse spreads your ideas for free The New Rules of Viral Marketing
Viral marketing success comes
from self-publishing Web content
that people want to share.
It’s not about gimmicks.
It’s not about paying an agency to
interrupt others. It’s about
harnessing word-of-mouse,
the most empowering form of
marketing there is.
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