8
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to
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’
want
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, and on and
. I wrote this
EERMAN
-mouse. I hope this
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f, it can propel a brand
VIDA
, and colleagues.
D
ut now our organizations
. Whatever you call it—viral,
arketing success
For free
’s success so you can apply some of their ideas and
with their friends, family
eb is that when an idea takes of
, then that person sends it to yet another
forts.
or viral m
-blog marketing—having other people tell your story drives
, interactive tool, or e-book) that provides valuable informa
-mouse ef
Word-of-Mouse empowers you
.
eager to share
ormula f
ire and links that make your content very easy to share.
-mouse, or word-of
A f
-mouse is the single most empowering tool available to marketers today
” I’ve used to create marketing programs that have sold more than a billion dollars
eb content (a video, blog entry
ord-of
:: How word-of-mouse spreads your ideas for free
One of the coolest things about the W
or company to seemingly instant fame and fortune.
buzz, word-of
action. One person sends it to another
on.
The challenge for marketers is to harness the amazing power of word-of
e-book helps you learn about other people
lessons in your own word-of
As you will learn, the formula for success includes a combination of some great—and free—
W
tion (or is groundbreaking or amazing or hilarious or involves a celebrity), plus a network of
people to light the f
You and I are incredibly lucky
For decades, the only way to spread our ideas was to buy expensive advertising or beg the
media to write (or broadcast) about our products and services. B
have a tremendous opportunity to publish great content online—content that people
consume and that they are
W
e-book so you can take advantage of the power of viral marketing too. In it, I share ideas that
will help you create your own viral marketing strategies and campaigns. These are the “new
rules
worth of products and services worldwide.
The New Rules of Viral Marketing
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