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uccessful viral marketing
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Don’t obsess about being “on mess
:: How word-of-mouse spreads your ideas for free
In the old days, you either had to buy expensive advertising or beg the
media to tell your story. Sadly, many organizations create viral marketing
campaigns based on the old rules.
The best word-of
delivering great online content (video, an e-book, a great blog post, an interesting photo or
graphic) that is directly tied to your products, services, and ideas. S
campaigns sell your ideas in a creative way that people want to share with their friends, col-
leagues, and family members.
THis isn’t the same old marketing and PR
you’ve trieD before:
•
• Don’t break the bank with expensive advertising.
• Don’t beg mainstream media t
• Do tell y
• Do make it eas
their friends, colleagues, and f
The New Rules of Viral Marketing
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