3
T
a35
COTS
(starred review)
EERMANMVID
“The Best & Worst Business Books”
AD
, managing director of FastCompany.TV,
Publishers Weekly
BNET
–
–
from the foreword by Robert Scoble
co-author of Naked Conversations, and popular blogger at Scobleizer.com
–
“Most professional marketers — and the groups in which they work
— are on the edge of becoming obsolete, so they’d better learn how
marketing is really going to work in the future.”
and online media to reach your buyers directly
The New Rules of Marketing and PR:
The bestselling book by David Meerman Scott
How to use news releases, blogs, podcasts, viral marketing
“You’re not supposed to be able to do what David Meerman Scott is about to tell you in this book.”
“This excellent look at the basics of new-millennial marketing
should find use in the hands of any serious PR professional making the transition.”
:: How word-of-mouse spreads your ideas for free The New Rules of Viral Marketing
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