27
”
tware architect,
TCOTSEERMANM
“
ubSpot
Viral Marketing advice
from Dharmesh Shah
founder and chief sof
H
People love tools that provide a grade or compari-
son and the potential for competition. Anything that
has an evaluation in it and a way to compare your-
self to others has a great chance to be a viral suc-
cess. You first get your own score, and then natu-
rally you email your friends to compare scores with
them.
VIDAD
op 100
ebsite
ebsite
’s a remarkable result for
ubSpot launched W
ubSpot software, our paid prod-
agazine article as one of the T
uy Kawasaki have written about it.
rader comes from the amount of new business it
,” Shah says. “That represents about $250,000 in
” bloggers such as G
rader report in every deal they work on, as a diagnostic tool
ebsite G
-list
rader tool has been staggering. H
A
ebsite G
e’ve also produced another sixty sales opportunities currently in
:: How word-of-mouse spreads your ideas for free
ebsite G
ebsites, and “
e’ve closed deals with over thirty new customers to date as a result of the
ebruary 23, 2007, and in only nine months over 150,000 unique URLs were
rader viral marketing strategy
e’ve captured over 35,000 opt-in email addresses from people who have used W
rader on F
rader and have produced over 1,000 sales leads,” says Shah. That
ebsite G
The New Rules of Viral Marketing
The success of the W
G
submitted for grading. The tool was featured in a PC M
Undiscovered W
“W
G
a tool that cost virtually nothing to create and to promote though viral marketing strategies.
“Our salespeople use a W
to review with the prospect. That [report] then shows how H
uct, can help them with Internet marketing. Therefore, even when it is not the original lead
source, it is a valuable tool for closing a lot of other business.”
The real proof of the success of W
has created. “W
W
customer lifetime value. W
our pipeline, with a potential customer lifetime value of $500,000 if we close them all.”
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