26
’s
.
-select
it for the
-mouse to their
eb marketing.
’s paid services ubSpot
ubSpot promoted the
TCOTS
ter using the tool, many users of
eb designers, and business owners
EERMAN
as a free diagnostic tool to measure the
M
rader
igure out if a company was a good f
rader as valuable tool people might like to try
VIDAD
and then leveraged the blogosphere and social media
ubSpot site. Plus, af
, Shah and his colleagues at H
ebsite G
eb site,” says Dharmesh Shah, founder and chief software
ebsite G
W
eb site. The tool has spread through word-of
Grade your Web site
rader
e thought that if we built a valuable enough tool it would generate a
ubSpot blog
ebsite G
H
rader tool helps identify companies in need of H
eb sites like Delicious and StumbleUpon, and commented on other people
-mouse. The team posted messages in discussion forums, submitted the site
fectiveness of any W
ubSpot. “W
fic, helping us to generate lots of leads at a really low cost and grow our business.”
ebsite G
, provider of an inbound marketing system that small businesses use to leverage
rader conclude on their own that they need help improving their W
ubSpot
ebsite G
e wanted a tool that would both help us f
H
search engines, get found by more prospects, and then convert a higher percentage of prospects
into customers, created the nifty
marketing ef
target customers, including marketing professionals, W
interested in improving their Internet marketing. These people see tremendous value in
learning how successful their site is at attracting visitors.
The free W
by drawing those companies to the H
W
“W
product we sell…and hopefully would actually attract people to the tool to let them self
by running a report on their own W
architect at H
lot of viral traf
To build buzz around W
free tool on the popular
to drive word-of
to social media W
blogs with a link recommending W
:: How word-of-mouse spreads your ideas for free The New Rules of Viral Marketing
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34