25
T
ll be
your
build an
find it.
ention
’re on
COT
of
S
ou’
.
ut the potential
EERMANM
’s there and can
’s blogs (and including
VIDAD
’s normal! It takes time to
ve fun!
igure out “that blogging thing,” you
’s blog real estate, make sure you
’ll check your video statistics and be disappointedou
’t get discouraged—that
-line newsletters, and create links to your video as part
9
ve all, ha
irst few videos, you are likely to hear a deafening silence. Y
eb is still very new for marketers and communicators. B
’re just getting started, make sure people know it
, when commenting on someone else
Abo
there and experiment
Don’t be afraid to go out
’t just spam bloggers with your link without adding value.
Tell everyone about your video!
reate links to your video from your home page, product pages, or online media room. M
Make sure bloggers know about the video.
ideo content on the W
:: How word-of-mouse spreads your ideas for free
8.
When you upload your f
waiting for comments, but none will come. Y
by the tiny number of viewers. Don
audience. When you
C
your video in your email or off
email signature and those of other people in your organization.
9.
Sending bloggers a link to the video or commenting on other people
a link to your video) is a good way to build an audience. If you comment on blogs in the
same space as yours, you might be surprised at how quickly you will get viewers to your
video. However
topic and genuinely contributing to the conversation in addition to linking to your video.
Don
V
to deliver information to buyers in new and surprising ways is greater when you use a new
medium. And while your competition is still trying to f
can tap into the world of video and leave the competition behind.
The New Rules of Viral Marketing
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