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Will It Blend? Marbles
lendtec, a small company that makes
ake it descriptive and unique. T
ind it.
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lendtec created a huge hit with their series of Y
-created videos of geysers made by combining the popular
Will It Blend? Golf Balls
, if your video is worth watching, viewers won
.
or example, more than 100 people submitted videos for a
-generated. A typical case might feature happy twenty-somethings at a party
lend?" The following videos have each been viewed more than a million times:
ube so people can fouT
ill It B
” commercials. F
Make your description clear and specific.
Don’t attempt “stealth” fake customer insertions.
Consider inviting your customer communities to submit video.
Try a series of similar videos to build interest.
:: How word-of-mouse spreads your ideas for free
4.
A critical component of your video will be its title—the name the world will associate with
your work—so think carefully about it. M
video, create an accurate and interesting text blurb. Use descriptive keywords and language
that people will use when they search for videos like yours. And use the correct categoriza-
tions on Y
5.
Some companies attempt sneaky stealth insertions of corporate-sponsored videos made to
appear consumer
having fun while using products of a certain brand. The Y
skilled at ratting out inauthentic video, so this approach is likely to backf
to a brand. Remember
mitted by a company
6.
One of the most effective ways to use video to drive viral marketing is for companies to
develop a contest in which users submit their own video, which then is made available for
others to see. The best would-be directors are given prizes, and their videos are usually
showcased on the company site. In some cases, the winning videos are also played on TV as
“real
test seeking the best customer
mints with Diet Coke.
7.
Sometimes a series of videos, such as those from B
household blenders, works well. B
called "W
Will It Blend? iPhone
The New Rules of Viral Marketing
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