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’re ready to
ou can then
inal product.
, consider creat-
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. Y
ied f
MVIDAD
fects. When you
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tware such as iMovie or W
ube account and follow the directions toouT
ou might shoot from different angles with
’s very easy to click away from yours.
(preferably shorter)
ube, and it
f our minds when they come on. An authentic and interest
ouT
ube as is or edit it with sof
9
ouT
ut plan ahead and shoot several takes to get it right.
e’re bombarded with overproduced TV commercials all the time—so
, less is usually more when it comes to special ef
ube will accept videos shorter than 10 minutes (smaller than 100 MB), try to
9 tips for using YouTube for viral marketing
ere are some things to keep in mind:
ouT
aker to add titles and special effects. Y
’t need to hire a professional. A homemade-quality video can work well and is some-
ube? H
Creating a video is easy, and posting on YouTube is free.
ut remember
Homemade is just fine.
ten that we usually just turn of
Your video should be no longer than three minutes
:: How word-of-mouse spreads your ideas for free
Ready to try out your production skills and post some hopefully buzz-generating content on
YouT
1.
Shoot the video using a digital video camera and copy it to your computer
either upload the video to Y
Movie M
one or more cameras and then piece together the footage to create a unif
B
upload the video, you just need to create a free Y
add the video.
2.
You don
times preferable. W
of
ing video (rather than a slick and polished one) in which your personality shines through
can make people notice. B
3.
Think very short. When people watch video, they have extremely short attention spans.
There are millions of videos on Y
Although Y
make yours between thirty seconds and two minutes. If you have more to say
ing a series of videos rather than making one too long.
The New Rules of Viral Marketing
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