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ideo follows both blogs
create a regular series
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. V
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, but it just hasn
’t have a service that naturally
were launched in November 2007
’d only see small forays into
’s required is a basic digital video
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unes or RSS feeds)
(like IBM)
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eb, you
; all that
ferent languages, including J
ell, OK, some people might have watched, but
The Art of the Sale
eb marketing is still new
(picking his nose while talking, perhaps)
forts were mundane and predictable—stuf
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asher is very surprised that more companies haven
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Online video goes viral
’ success in reaching hundreds of thousands of people and improving
into their existing blogs.
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ainframe blog
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reating and publishing a simple video is really easy
:: How word-of-mouse spreads your ideas for free
W
“This approach works in many cultures because many things within the video itself are visual.”
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on the
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IBM’s corporate image, W
example. “I thought that so many people would be using humor
yet,” he says.
Before Y
corporate video, and usually these ef
of the CEO’s speech at the annual meeting. W
unless the CEO made a dramatic gaffe
that was highly unlikely to go viral.
The idea of companies using video for W
and podcasting on the adoption curve at organizations that don
lends itself to video. Some companies are experimenting, often by imbedding video
hosted at Y
C
camera and a Y
techniques to make video look more professional, but some organizations prefer to go with
the grainy and jerky “homemade
of videos that might be delivered through a video blog
company site, or a “vodcast
The New Rules of Viral Marketing
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