19
,”
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ied which
any will be
ust walk away
. M
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EERMANM
ou should too! When
Bell Curve
e put a great deal of
the s
VID
© Copyright 2008 by David Meerman Scott, Freshpot Marketing LLC
AD
’t want to waste money and time.”
ck
t getting
Viral Marketing
-mouse, give it all the care and attention you can, in
jus
our money bay
,” he says. “When it is going great and going towards an
reendale does once he and his partners have identif
f via word-of
oilet
’t resonate.
reendale calls the right side the star column. “W
fering), we give it all of the resources that we can.” Y
The Venture Capital |
’t spark any interest; a few will generate some notice and basically pay back
e want to get out in these cases because we don
down the t
flushing money
’s important to note what G
:: How word-of-mouse spreads your ideas for free
You should think of your viral marketing campaigns in much the same way
duds that won
your investment of the time required to create them; and a handful will go viral and make
the entire program of ten or twenty viral marketing campaigns worthwhile.
It
bucket an investment falls into.
“When an investment is bad, we try to sell the deadbeat company for even pennies on a dollar
he says. “W
The same should be true for a campaign you hoped would go viral but didn
from the effort and learn from it rather than trying to force on more and more people a
campaign that doesn
On the other hand, G
money and energy into this category
IPO (initial public of
a campaign starts to take of
order to move it forward.
The New Rules of Viral Marketing
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