18
TCOTS
, which is
acebook,
” as a result of
e look at each
, and I get a lot of
EERMANM
reendale says. “It is a,” G
VID
. So that means only one
A
” (i.e., actually create). I’ve
D
ou never really know which
acebook friends share my
, we might suppose that one needs
reendale says. “W
’s great! Y
e expect that, out of ten companies, three will be winners
it, and four are companies where we end up just flushing
’s help and encouragement. My F
, and I’ll likely do only two deals a year
, all in.”
it or that might even go public, three are companies where we will
ilm, you start with a good script. I’m like a producer
’s brainstorming session. That
ith a f
-old daughter
, and the quality of the individual. I probably see 200 deals a year
friends and colleagues to help me meet new people online.
-thumb to monitor performance. “There is a bell curve, and we are constantly
ilm together is no different than investing in a company
their
eenagers are especially tuned in to Internet trends and viral phenomena, so you might
reendale funds a company and it becomes part of the Kodiak portfolio, he uses a
utting a f
:: How word-of-mouse spreads your ideas for free
“P
roll of the dice. W
scripts in the form of business plans. I look at the quality of the value proposition, the go-to-
market strategy
about one each working day
in a hundred gets funded. If you look at our size fund, which is $300 million, we look to invest
$8–10 million per company
Thus, if we apply our venture capital/viral marketing analogy
to think of hundreds of ideas and then choose a handful to “fund
worked with organizations that have thought up literally hundreds of viral marketing ideas
over the course of a day
one is likely to succeed, so the more good ideas, the better
To minimize poisonous internal groupthink, invite people from outside your organization to
help. T
want to recruit some to help you come up with ideas. I’ve gotten involved with F
which has started to go viral for me, and I now have several hundred “friends
my fourteen-year
ideas with
Once G
simple rule-of
managing our portfolio on a weekly basis based on that,” G
company based on three buckets: W
that we can sell for a prof
only get our money back but no prof
our money down the toilet.”
The New Rules of Viral Marketing
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34