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et partners to
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or an example,
ind links. If you have
raig Stull, Phil Myers,
arket-Driven Leaders:
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fer it on your W. Of
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reate a landing page from which people can download your e-book. F
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How technology company CEOs create success (and why most fail)
and David M
Promote the e-book like crazy
a blog, write about it there. A
offer links.
o drive viral marketing, alert bloggers, analysts, and members of the mainstream media T
that the e-book is available, and send them a download link. Don
document directly unless asked.
eb does. E-books are true examples of thought leadership at work, and they hold the poten-
More ideas to help your e-book get shared via word-of-mouse





This is a new world for marketers and corporate communicators. Never before has a medium
allowed an idea (or a product) to spread instantly to millions of consumers the way that the
W
tial to influence many thousands of people in ways that traditional marketing cannot.
E-books are a great way to dip your toes into the word-of
leader—a person recognized as having innovative and important ideas—go ahead and write
an e-book. I dare you. (And if you do, please send me the link!)
:: How word-of-mouse spreads your ideas for free The New Rules of Viral Marketing
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