14
,
TCOTS
.
interesting,
EERMAN
’s typical portrait
MVIDAD
ts and a proofreader to
to learn how to put one togetherpple
eep things fun and interesting.
ere are some tips for executing a successful e-book.
’s attention. Use a subtitle to describe what
arketing A
f? H
M
.
’s
, more conversational style than you would in a white paper
eb page.
.
. Use examples and stories throughout.
deliver
.
requirement.
will
ationgistr
ondering how to pull all that of
Present your e-book in a landscape format, rather than the white paper
format. This design choice signals to your readers that the content inside is
unlike a boring old white paper
Include interesting graphics and images with the text.
Consider writing in a lighter
marketing brochure, or W
E-books (as viral marketing tools) should always be free and should never have a
re
Think like a publisher by understanding your audience. Consider what market problems
your audience has, and develop a topic that appeals to these readers.
Try to make the e-book easy to read. K
ire a professional editor to help you through multiple draf
Open with a story
Find a great title that grabs the reader
the e-book
H
finalize the copy
:: How word-of-mouse spreads your ideas for free
How to help your e-book get shared via word-of-mouse
Study this e-book and Chazin
W










The New Rules of Viral Marketing
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