13
TCOTS
The New Rules
EERMAN
’t.
MVIDAD
fort sure beat being viewed as
’ve read this far in
nerdy white paper
unny enough, it has also given me more
eople can instantly see the value of a
-mouse ef
, if you
e says the blog and e-book have helped him
ter all, this is an e-book!
f. H
-mouse content is the e-book. Steve Chazin
’s word-of
initely paid of
and Chazinpple
-purchase content but can actually be downloaded for free. In my
’d have to agree, because, af
,” he says. “I’ve gotten unsolicited emails from people who want my advice
’s led to several consulting deals. F
arketing A
, you
, which our buyers feel they should read but often don
icantly
pple, and it reconnected me to some of my old colleagues. I’m told that many
M
pple read my blog.”
arketing
’s job-search strategy def
ile signif
iral M
:: How word-of-mouse spreads your ideas for free
Chazin
put out a virtual shingle, landing him the consulting work he was seeking. “It has raised my
prof
and help, and that
notoriety at A
people at A
The effects of
one resume out of thousands.
E-books go viral: The stylish younger sister to the
One of the most powerful forms of word-of
found incredible success with this medium. And hey
of V
E-books have a great deal of importance to readers. P
product that looks like for
opinion, e-books should be material people want to read, compared to the dense and usually
boring white paper
The New Rules of Viral Marketing
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