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Viral Marketing advice
EERMANM
“
from Steve Chazin
author of
One of my simple marketing rules found in the
Marketing Apple e-book is ‘Make Your Message
Memorable.’ Simply put, you have little chance
that something will go viral unless, like a disease,
it can be spread easily mouth-to-mouth. For that
to happen, your message has to be super tight
and easy to transmit in as few words as possible.
‘1,000 songs in your pocket’ is the answer to
‘what is an iPod?’ Before that, the Macintosh was
introduced as ‘The computer for the rest of us.’
If you can boil your message down to just its
syrupy goodness, you can achieve lift
—the irresistible force of millions of customers
selling your product for you.
VID
,
A
as
m
.
D
pple
fro
itability in
pple
fers insider
’t possibly deliver
’t. The e-book is
’s become a go-to source
’s best marketing machine.
ter releasing the e-book, he w
’s been interviewed by several major
usiness School, and worked with Steve Jobs
pple markets products, and he of
ust a month af. J
- dozen additional invitations to speak in other
ive secrets, which should be both interesting to and
pple, Inc. the world
’s marketing; he
’t tell people how I think,” Chazin says. “They get
arvard B
imes
pple, where he managed a New England sales territory
is efforts helped return the company to prof
is f
pple
pple.com is open to anyone who wants to learn and implement
Los Angeles T
:: How word-of-mouse spreads your ideas for free
’s been offered a half
arketingA
,” Chazin says. “My background and my love for the company put me in
’s marketing efforts. H
’s M
, Russia to deliver a (paid) speech about how better marketing saved A
pple
ince then he
pple is a perfect example of what good design and good marketing can do when you tie
The New Rules of Viral Marketing
Chazin had spent nearly a decade at A
drove a strategic partnership with the H
to rebuild A
the late 1990s. Thus, Chazin understands how A
advice in his e-book and on his blog. H
relevant for all marketing professionals, are neatly packaged to make it easy to learn how A
operates. Chazin
some of the techniques that have made A
“A
them both together
a unique position to help others embrace a similar approach. And I help fellow marketers
look good!”
The exposure that the e-book and blog have given Chazin mean he
for reporters looking for insight into A
publications, including the
invited to Kiev
extinction. S
locations.
“I’ve got a traditional resume, but it doesn
a sense of who I am from the e-book and the blog in a way that a resume can
There is also a sense of importance that the e-book has that a resume doesn
free, but it has a very real perceived value.”
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