Equinus Independent Reviews 2008/09 Travel Technology Guide
Equinus Independent Supplier Review
Netizen Digital
www.Netizen.co.uk
Soon after its launch in 1997, Netizen quickly established itself as a leading developer of travel
websites, winning numerous industry awards including best use of web technology. More
awards followed, both for itself and its clients. Today it’s part of the Accord Group, a major,
privately owned advertising group with a turnover of £140 million.
But Netizen isn’t just a website developer. It offers the full range of marketing and consulting
services to help clients achieve a successful online presence. No matter what the project,
Netizen strives to add value for clients, be it design & website build or running a Pay per Click
(PPC) or Search Engine Optimisation (SEO) campaign. Websites have to attract and retain
visitors and, perhaps most importantly, convert them into sales and revenue. Netizen
understands this extremely well and applies its extensive travel sector experience to deliver
successful online solutions. Having worked on over 250 travel projects, Netizen has acquired
a unique understanding of what works for the client and the travel customer. This industry
knowledge is applied to projects, large and small, helping the client achieve a successful end
result, be it increased visits, online transactions or the added value of a PPC or SEO
campaign.
A key USP is Mosaic, Netizen’s development platform and content management system. Built
specifically for travel companies, Mosaic offers an intuitive user interface for clients to manage
website content and is the core engine that underpins the website performance and
functionality. Mosaic handles news, press releases and special offers amongst other features,
including search engine optimisation. Email capture and marketing are standard, together with
brochure ordering and other travel sector requirements. Mosaic interfaces to reservation
systems for online availability and bookings and is offered as a fully hosted service. Netizen
clients just need a browser and internet connection to manage their content and retrieve
management information.
Clients cover tour operators, car hire, cruise lines and insurance companies. These include
well known names such as Qantas, easyCruise, Hoseasons, Erna Low, Bridge & Whickers
and The Adventure Company. Netizen’s own website has a customer portfolio with samples of
its work and lists some of the many awards it has won. It also describes the various online
marketing services that it offers. Alongside PPC and SEO, Netizen undertakes consulting and
usability assignments for existing clients as well as those with websites designed and built by
someone else. Netizen is about helping travel companies to achieve a more successful online
presence, from attracting and retaining visitors to converting them into paying customers.
Although now part of a major online group of companies, Netizen still retains its strong travel
focus. It works mostly with small and medium sized leisure travel businesses, helping them
increase the ROI from their online budgets. If Netizen doesn’t believe it can achieve this goal
it will tell you upfront. If you need help with your online presence, ask Netizen for a No
Obligation review and see what it has to offer.
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www.equinus.com
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