December News 29/10/07 21:14 Page 2
Franchise News
MARKET INTELLIGENCE:
FRANCHISEE DIARY
RockMasters Derek Hodd
Expense Reduction Analysts, Hammersmith, London
Rock and roll is coming to franchising with the
approaching launch of a new opportunity
In the eight years I have been with Expense Reduction Analysts my
developed by musician and record producer Mike
Hurst. RockMasters, launched in 2005, provides
best saving has been 90 per cent, which I’m quite proud of, but it’s
schools in rock music for both children and
not all about making the most savings. I had one client where the
adults, typically at summer camps and corporate
savings were very small but I overviewed and restructured their
weekends. The company has received a
cash collection, cash handling and security programme. I was
substantial injection of capital and recruited key
recently brought into a colleague’s very large retail client to advise
management personnel with franchise and negotiate on a specific project, which by the project end had resulted
experience, and assisted by Franchise in me becoming a trusted advisor to the FD, which was very pleasing. It’s these projects that give
Development Services Franchise Consultant Paul me job satisfaction, as well as being able to, in effect, spend other people’s money wisely.
Hague is preparing to its search for franchisees
When I received the Consultant of the Year Award I was surprised and, at the same time, very
nationwide.
proud of myself. Not only does it reflect success in my own business, it is a tangible recognition
“RockMasters is a business designed to
from head office for the input and contribution I have made to the direction and growth of the
operate in the ‘experience economy’ utilising the
group. Since then I have also been awarded the Highest Earner Of The Year for earnings of just
draw of rock music through ‘experiential
under £200,000.
learning’,” says Mike, who was a member of The
Since joining Expense Reduction Analysts, I have had the opportunity to mix business and
Springfileds, played with Jimmy Page, and went
pleasure. I have bought a home in Spain which I go to once a month and from there work at a
on to produce 52 hit singles and 25 platinum
albums with artists including Cat Stevens, Marc
more leisurely pace. I keep the work to ‘bite size pieces’ so, if there’s an hour spare before I’m
Bolan, The Four Tops and Shakin’ Stevens. “It
going out to dinner, I sit down at my ‘Spanish desk’. When in England I work more normal
offers an opportunity for children and adults to
hours, but it still fits in with my life rather than my life fitting in around work. If I fancy going to
learn and play with respected musicians and
the gym in the morning, having my Fridays in the Isle of Wight at the Yacht club, then I just make
teachers from the rock world. Perhaps more
up the time at another point. It’s completely flexible and without judgment from anyone else.
importantly it is about the next stage of
With the money I earn, the hours I work and the time I take off, I regard myself as
developing skills and musical ability while unemployable. It’s given me a better life/work balance than I ever imagined.
having fun. This business model has already been Read more about this opportunity and register for more information at: www.thefm.net/35297
successfully proven in the USA where franchises
based around rock music have been well received.
The UK’s unique rock heritage strengthens both
RockMasters’ offering and the market
opportunity.”
Read more about this opportunity and register for more information
at: www.thefm.net/97072
Surelet takes ‘Centre Stage’
Surelet Residential Lettings has announced a
record quarter for letting houses, the perfect news
to accompany the head office Franchise Team’s
Northwood reach a half century
move in to new premises in the heart of “Letting
Agents Row” in Gloucester City Centre. Another Northwood is celebrating the opening of its 50th office in Leeds. Peter Allison
Surelet branch to move to “Centre Stage” opened the franchise in October and is not only proud to be owning his own
premises is Surelet Hemel Hempstead and business but equally proud to be seen as a milestone in Northwood’s
Directors Nimesh Shah and Sunil Mehta, who development. Andy Goodson launched Northwood in 1995 from a small shop
also have shares in Surelet Hatfield, are also set to fronted office in Portsmouth for the first time offering landlords guaranteed
open a third branch in St Albans. rental income, which has now become the company’s unique selling point.
Further developments within the Surelet Andy decided to franchise his “winning formula” in 1999. The company has
franchisee network include the company’s first added estate agency, mortgage and insurance sales to its product range and a
franchisee, Manawar Iqbal, expanding his initial pipeline of 14 further offices due to open soon.
Burton territory to cover Derby. Read more about this opportunity and register for more information at: www.thefm.net/14851
Read more about this opportunity and register for more information
at: www.thefm.net/54048
96 ©2007 The Franchise Magazine
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