092 Hardsoft DSAP 29/10/07 10:59 Page 1
Franchise Profile
Become the dominant
specialist in the IT sector
How many small and medium sized business are operating in your town or city, and how many new
launch every week? These are all potential customers for you if you take on the HardSoft Computers
franchise. Stuart Anderson reports
H
ardSoft Computers offers a flexible and
HARDSOFT COMPUTERS SUMMARY:
FRANCHISEES SAY:
affordable IT leasing scheme that, by
incorporating supply and installation of
TYPE OF FRANCHISE: Business services
equipment plus full warranty and customer
INDUSTRY SECTOR: IT leasing
support during the lease, is set to revolutionise
how small businesses invest in their IT IDEAL FRANCHISEE PROFILE: People with a desire to
requirements. “Our belief in the future of IT
build a successful business in the IT sector,
leasing is backed up by statistics,” says Franchise
comfortable dealing with the public and leading a
Director Phil Morgan. “In the USA the standard
team while working as part of a larger team. “The flexible leasing scheme
means of acquiring IT is via a lease scheme. In
Hardsoft offers to businesses
the UK businesses will happily lease a car or a
YEAR ESTABLISHED: 1990
is unique in the marketplace
photocopier, but traditionally they will buy their
FRANCHISING SINCE: 2007
and, combined with the
IT equipment. Leasing makes economic sense,
personalised local service
allowing customers to install the equipment they
NUMBER OF FRANCHISEES: 3
provided by franchisees,
require without making a large capital outlay,
while also being the most tax efficient method of
INVESTMENT REQUIREMENT: £40,000 - £60,000
should see us become the
dominant specialists in the
acquiring new IT equipment.”
PRIORITY RECRUITMENT LOCATIONS: Nationwide UK. I launched my business
With the weekly cost of a full desktop system
at the start of August and
starting from only £4 per week and offers ranging
have been so busy that I
from a single PC to a fully installed and managed business, from product knowledge and sales
have already taken on my
network server system, Hardsoft is able to cater instruction through to business procedures. The
first staff technician.
for the entire SME market and beyond. The package also includes an exclusive territory, a full
I’m aiming at achieving a
company has developed a professional franchise set of business manuals, stationery, marketing
£500,000 turnover in year
package to enable it to capture the national materials and personal IT solution. “We will also
one, then expanding to
market and become the dominant specialist in this help you set up your new business, train your staff
cover the whole of
field. “To ensure that our franchise succeeds we and get you ready to launch using our marketing
Birmingham and reaching
have worked with specialist franchise tools to generate immediate awareness of your
£1 million.”
consultancy FDS,” says Phil. “The result is a new business,” says Phil. “We want you to be
Cayvan Valentine,
complete turnkey package covering every aspect sales focused and very successful. This is an
Birmingham franchisee
of setting up and running your HardSoft opportunity to get in on the ground floor of our
Computers business. You won’t have to develop national franchise development.”
your own business systems as you go, it will all
be set out for you, meaning you can concentrate
FURTHER INFORMATION:
on generating income from the moment you open
for business.”
Call Phil Morgan on: 01279 718 693
Importantly, HardSoft Computers will process or email: phil@hardsoft.co.uk
all lease finance for customers, allowing
Visit: www.hardsoftcomputers.co.uk
franchisees to concentrate on marketing and
Head office: Hatfield Grange Farm, Hatfield Broad Oak, Bishops Stortford, CM22 7JZ
developing their business, and recruiting and
training staff. Franchisees will receive a full
training programme covering all aspects of the
See this feature online at www.thefm.net/38149
92 ©2007 The Franchise Magazine
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